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裂变当道
“裂变营销，私域裂变，门店裂变”这些都是当下最火的话题，也是无数企业老板和员工关心的课题。
其实在线上企业来讲，裂变玩法不新鲜，从微商，分销，到社交电商其实都是裂变的玩法，但是最后都玩死了？这是为什么呢？总结就是单纯线上的裂变都是弱裂变，没有线下的支撑就是一阵风，过后都是一地鸡毛。
但是这几年疫情的影响，线下的实体门店流量越来越不好的情况下，发现这种裂变的玩法最合适的土壤居然是在线下实体连锁企业和门店。为什么呢？两个核心原因是：
1、门店都是覆盖周边一定范围内的顾客，客情关系比较稳定。
2、将深度用户捆绑成为门店的共同利益体。
那到底什么是裂变？用一句话来概括就是快而稳健地实现指数型的增长。
那连锁门店应该要怎么做呢？
连锁门店裂变维度
既然要做裂变，首先得搞清楚，对于连锁门店来讲，裂变有哪些层次，又有哪些群体？从门店的经营和扩张过程来看，三个维度：客户裂变，员工裂变，门店裂变。什么意思呢？
门店经营首先要做的肯定是客户裂变，让门店有源源不断的新流量和深度客户，从而提高门店业绩和营收；其次在门店的发展中，员工需要不断地裂变和复制，培养人才的同时，裂变更多的优秀人才；最后的终极目的就是达到门店的裂变，客户和人才都储备好了，最终是为门店扩张服务，打造优秀的连锁品牌。见下图
从上图可以清晰了解连锁门店做裂变的逻辑，戏份阶段，VIP阶段，KOL阶段都是客户的裂变，门店合伙人阶段考虑员工的裂变和复制，最终是为了裂变更多的门店。构建标准的裂变体系和玩法，就可以无限地复制，不管是加盟店还是直营店都是如此。
门店裂变营销怎么做？
要想做好门店的裂变，必须要转变两个思维。过去是消费市场，员工与公司是雇佣关系，客户与公司买卖关系。当下的时代是创业市场，员工与公司必须是内部商业合作伙伴，客户与公司必须是外部商业合作伙伴。
也就是把公司要变成平台，团队变成股东，客户和外部资源变成联合创始人，买卖关系变成裂变关系。
通过你的分配机制的调整，将深度有粘性的客户变成门店不花钱的业务员；将员工变成合伙员工，管理好这些不花钱的业务员。主要的操作手法可以分为4种“股东”身份来完成：投资型股东，分红型股东，资源型股东，消费型股东。
有投资需求的资源变成门店的投资型股东，解决门店开店投资的问题，实现0投资开店；有资源的人或客户可以变成分红型或资源型股东（不占原始股份），跟门店实现深度绑定，可以享受资源转化带来的利益分红；有消费需求的人变成消费型的股东，实现消费的同时实现客源的裂变。
不同的行业，不同的门店可以有不同的方案和策略，不做详细分析，如有兴趣开业【私信】沟通！
通过数字化工具来落地
方案易得，落地难行！做不好裂变的原因很大程度上不是方案不够完美，不够吸引。而是没有落地的工具，数字化系统就可以很好的解决这个问题。比如员工去和管理资源型的合伙人？如何去管理这些合伙人带来的资源？资源有没有转化？转化了多少？门店裂变出来的合伙人如何去拓展更多的资源？用什么工具，用什么方式？等等，这些就是在实际的裂变过程中必然要遇到的问题。
怎么解决呢？数字化的工具就可以实现。一个品牌官方小程序+一套匹配小程序功能的方案就是最佳解决策略。当然小程序必须跟门店打通，跟员工打通，跟用户裂变端打通。分三步走：
第一步：先做门店会员营销。增长策略，锁客拉新，复购增购，会员带新。
第二步：启动门店裂变，股东招募.
第三步：启动员工合伙。
完整思路
在各行各业都如此内卷的情况下，唯有调整门店模式，重构门店结构才有机会，无数的老板把重心放在了短视频引流，非得进入一个自己不专业的领域，效果其实不一定好，当然也没对错，但是更重要的如果让这些引过来的流量产生裂变。
……更多内容可【私信】交流。
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随着行业的竞争越发激烈，越来越多的广告主都想要抢占先机，收获各平台的流量红利。但是除了需要本身优质的产品和服务外，广告主还需要学会借势，选择一个优质的平台来进行营销推广，往往能够事…
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流量是一切项目的命脉，也是一个企业发展的现金流。所以，谁都想在互联网平台分到一杯羹。别管新不新，最重要的是适合自己，能出效果。 一、最新的引流推广方案？ 1、自媒体推广 现在是自媒…
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tiktok几种引流推广方式： (1)付费流量付费流量是由付费获得流量，随后引导到电商平台完成。 目前，tiktok的付费流量主要包括以下四种类型： A.Tiktok推荐信息流信息…
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在如今日活6亿的抖音平台，成为了众多商家最渴望获取线上的方式，但是有些商家本身短视频的创作能力一般，所以不少商家会通过与达人合作来进行线上推广。如果现在有一种方式，能帮助商家低成本…