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今天要给大家带来的案例是：四川有这么一家茶楼，老板利用“免费喝茶”，在短短一年的时间里，疯狂盈利248万。
【1】案例背景
孙总就是这家茶楼的老板之一，同时也是今天要给大家介绍的案例的主人公。说到孙总这个人，他本人是搞餐饮的，从事餐饮行业很多年了。十几二十年前，就在当地开饭馆，生意一直都很不错，也算是当地的招牌了，分店都开了好几家。
然而有句老话说得好，长江后浪推前浪，前浪死在沙滩上。不管孙总的饭馆在当年是如何的辉煌，到了如今，还是不行了。近几年来，餐饮行业的竞争越来越激烈，餐饮生意是真的不好做，孙总虽然不至于亏钱，但却是也没以前那么赚钱了。
这收入骤减，孙总心里也不舒坦，可自己确实想不到什么法子了，于是呢，经过朋友介绍，孙总结识了一位老总。这位老总是专门搞实体店营销的，在老总的建议之下，孙总在饭馆推出了几个营销活动，最后效果确实很不错，饭馆火热了好一阵儿。
当初和老总聊天的时候，是约在茶楼的。那个时候，孙总看到茶楼里面明明收费不便宜，可是顾客还挺多，顿时想到自己平时应酬的时候，也经常出入茶楼，就感觉茶楼能赚钱。等到饭馆生意好转之后，孙总就和朋友一起合伙，开了如今这家茶楼。
茶楼开张之后呢，其实没有怎么对外营业，店里的顾客大多数都是孙总在生意上的一些朋友，所以根本没怎么赚钱，就当是搞了个让朋友聚会的场所了。然而大家都知道，这两年因为疫情的缘故，各个餐饮店都损失惨重，就连孙总的饭馆也是如此。为了回血，孙总只能把希望寄托在茶楼身上，希望茶楼多赚钱，好补贴自己在饭馆这边的损失。
为此，孙总又去请教了当初认识的那位老总。经过人家的指点，孙总还真学习了不少东西。这不，短短一年时间，茶楼就赚了248万，赚了个盆满钵满。
【2】方案介绍
之前的茶楼呢，全靠朋友过来照顾生意，可没赚到什么钱。这足以说明，如果一家店的收入来源只依靠极少部分的固定群体的话，是很难赚到钱的。所以，孙总一直想对客源进行开发。
然而想要吸引顾客进店的话，肯定要拿出“诱饵”，不然人家凭什么来你的店里呢？那么问题来了，什么“诱饵”最吸引人呢？毫无疑问，肯定是“免费”。
所以，孙总推出了一个活动：免费喝茶。
下面就给大家讲讲，孙总是如何靠着“免费喝茶”来年赚248万的。
【3】盈利分析
案例中采取的“小招”是本专栏收录的营销智慧中很少的一部分，如果你现在经营困难，如果你缺少顾客，如果你的产品卖不出去，不妨可以在专栏合集中找找是否有适合自己的行业，看看聪明人是怎么做生意的。
免费的东西总是很容易给顾客一种廉价的感觉，所以呢，就算想让顾客免费进店喝茶，但是这个“免费”的方式，也是有一定讲究的。
首先要做的，就是不能让你的这份“免费”变成廉价，得让顾客有所付出，这样的话，顾客才会珍惜。
所以，孙总在这里使用了一招“异业联盟”。关于“异业联盟”这一招，真的非常好用，毫不夸张地说，各行各业都可以使用，我之前也讲述过不少案例，想要了解的朋友可以去专栏里面看看。
使用“异业联盟”把顾客吸引进店之后，孙总的盈利点又在哪里呢？
一、虽然可以免费喝茶，但是“免费”的茶叶只有比较常见的五款，如果顾客想喝其他口味的，那么就需要自己花钱点单。
二、顾客来喝茶，肯定是和朋友一起，喝喝茶、聊聊天，这个时候不能干喝茶吧？是不是得来点小零食、小点心之类的？而这呢，都是需要自己花钱下单的。
三、有些人不讲究，什么茶叶都能喝；有些人呢，很讲究，非贵的茶叶不喝！但是贵的茶叶肯定不能免费送给你喝啊，你只能自己花钱自己点单了。而这一招呢，其实就涉及“产品三三制”的问题。便宜的产品用来引流，中等的产品用来冲销量，高端的产品用来盈利。而且，根据“二八定律”，最后总会有20%的顾客愿意消费高端产品。
当你把顾客服务好了，顾客对你的感觉很好，以后是不是但凡有购买茶叶的需求，都会来找你？要知道，茶叶的利润还是很高的，当你手里有了顾客，还怕赚不到钱吗？
今天这个案例只截取了下方课程很少的一部分，这套案例至少还有三个盈利点。看完你就知道，为什么聪明老板赚钱就那么简单。这些方法，你都可以直接复制，应用在你的生意上。同时课程里涵盖了有600多个门店，1000多套活动模板，总有一个适合你，真实、有效、易复制，你一定要去学学。
最后，孙总就是这样，利用“免费喝茶”，一年盈利248万。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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作者：值友2969685346 我是移动和电信的双卡双待用户，主卡移动因20年网龄省不得销号，所以几年前办了8元保号套餐，副卡电信是89元30G限速不限量套餐，支持5G网络，超过3…
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短视频如何蹭热点
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