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什么样的短视频能为直播间带来流量呢？
直播带货如何承接短视频流量？
短视频作为一个入口，给直播间带来精准的公域流量。
但这种引流短视频的制作和流量承接方式也需要一定的技巧。
01.
引流短视频的制作技巧
和普通短视频数据关注点不太一样，引流类短视频的指标不仅仅在于播放量、互动数等，还包含进入直播间的转化率。
所以，短视频制作之处就要有引流意识。
- 短视频内容
短视频主题可以是带货、好物安利、或者直播切片等。
选品可以切合直播间定位和主题。
比如你的直播间是卖玩具，那么短视频的定位和内容都要符合母婴人群的喜好。
选择的玩具玩起来和拍摄出视频要足够吸引人兴趣；
要有一定的益智效果，妈妈们都希望孩子有所收获，最好有运动的元素，而不是抱着手机或游戏机玩；
价格不能太高，10~30元左右包邮的价位下单意愿比较高的。
- 短视频发布细节
视频号有个规则细节，如果你正在开通直播，你的过往短视频内会出现提示，能吸引路人进入直播间。
可以开播前半天或两个小时，发出短视频来为直播间引流。
短视频可以是过往测过的爆款视频等。如果觉得自然流量不太理想，也可以适当投流短视频，带来更多流量。
另一个需要注意的点就是直播间名称文案。
它会直接出现在短视频右下方，是吸引粉丝进入直播间的重要因素。
比较方便的命名方式就是和视频内商品强相关的名称，比如「更多泡泡机优惠等你来」等。
直播过程中，发现短视频爆了，可以将短视频种草的商品摆在直播间，讲解售卖变现。
02.
流量承接直播玩法
种草短视频出现爆款时，大多数达人会采用单品循环玩法来直播带货。
粉丝进入直播间大多是被视频内容吸引进来，想听到的自然也是关于该商品的讲解。
采用单品循环玩法，粉丝随时进来，达人都在讲这款商品，更能激起粉丝的消费欲望。
同时，单品卖爆会给直播间带来更多的停留、转化、UV 价值等。根据在线人数的停留和购买，视频号平台也会推荐更精准的流量进来，形成良性循环。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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电信流量卡最新代表作“黄金速率29元155G+可通话”，对比移动顶配19元100G+100分钟，谁赢了？秦朝灭亡此人是最大的帮凶，若是无他，十个项羽刘邦都难成大事
作者：爱说真话的胖妞 有一说一，这次电信和移动的较量，看得小编是热血沸腾，十分得劲儿。 2位大佬最近在流量卡配置上都有了阶段性的突破。先是电信春晖卡，在20年长期29元155G的大…