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小红书的用户几乎都为女性，年龄分布为18-35岁之间，所以他对男性的刚需用品效果一般。
小红书的用户有一句标语：不认价格，只认喜欢，所以对一些常年种草的美妆产品，特别热门。
普通的市场货，效果是非常一般的，因为没有特色的东西不需要种草，哪怕种草了效果也很一般。
小红书的规划是需要一个长期规划，没办法看投产的，你需要去铺素人文章的同时，也需要去做爆文，同时品牌号也要做到，因为用户会去搜索品牌词或者种草词。
小红书种的是用户潜在需求，把潜在需求变成关键词去寻找，所以他做的是关键词，尽量不要做品牌词，除非你品牌词好记，建议可以像：丰田–锐志，本田-思域，这种型号，或者特色词。
如何找你的品类是否小红书有需求，可以把关键词放上搜索上面看看有多少篇文章，互动率如何，品牌里面有没有你的对手。
不建议自己写文章，因为自己写写不出来那么多文案，建议从各大平台中进行模仿和修改。
如果你没有1年的规划，铺几千上万篇文章的规划，不建议去操作，因为效果是需要时间去积累下来的，他的效果，就是关键词流量。
小红书的用户几乎都为女性，年龄分布为18-35岁之间，所以他对男性的刚需用品效果一般。
小红书的用户有一句标语：不认价格，只认喜欢，所以对一些常年种草的美妆产品，特别热门。
普通的市场货，效果是非常一般的，因为没有特色的东西不需要种草，哪怕种草了效果也很一般。
小红书的规划是需要一个长期规划，没办法看投产的，你需要去铺素人文章的同时，也需要去做爆文，同时品牌号也要做到，因为用户会去搜索品牌词或者种草词。
小红书种的是用户潜在需求，把潜在需求变成关键词去寻找，所以他做的是关键词，尽量不要做品牌词，除非你品牌词好记，建议可以像：丰田-锐志，本田-思域，这种型号，或者特色词。
如何找你的品类是否小红书有需求，可以把关键词放上搜索上面看看有多少篇文章，互动率如何，品牌里面有没有你的对手。
不建议自己写文章，因为自己写写不出来那么多文案，建议从各大平台中进行模仿和修改。
如果你没有1年的规划，铺几千上万篇文章的规划，不建议去操作，因为效果是需要时间去积累下来的，他的效果，就是关键词流量。
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