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在互联网时代，社群经济大行其道，光靠实体店的流量经营显然已经Out了！越来越多的餐饮烘焙品牌布局线上积累粉丝，有粉丝就意味着有流量，有流量就意味着有传播、有口碑、有销量！
都说“自古深情留不住，总是套路得人心”，今天，我们整理了一些涨粉套路分享给大家，帮助大家一起来搞定90后95后那些拥有较高自我意识的消费主力群体！
前两天，常去买鸡蛋饼的摊主大爷都笑眯眯地对我说：“扫一扫关注下微信公众号，我们最近有优惠活动哦。”
真是没想到，现在的烘焙店无论是巨头，还是街边的小店，都有自己的微信公众号。
给顾客关注你的理由
很多人会吐槽：谁不知道要做抖音、知乎、小红书。可是刚做时都是信心满满，随着时间一长越做越迷茫后面干脆放弃。有些店粉丝量有，但转化率不高；有些好不容易下定决心做一些优惠活动，活动当天吸了不少粉丝，可优惠活动一结束立马"取关"，这个吸粉效果实在够呛！
我们来分析下原因，如果只靠活动，不够吸引人，对顾客来说毫无价值，或者说还不够重要，关注和不关注一个样。
l 不是你的粉丝不够活跃，而是你的没有和你的粉丝产生联系
l 不是你的粉丝想取消关注你，而是你的账号太没有“营养”
l 不是粉丝不愿去关注，而是你的账号找不出让他们关注的理由
好的吸粉方法绝不是硬着头皮去推荐，而是不断给账号“赋能”，强化到运营的关键流程里。
举个例子，就像我们去自动饮料售货机购买饮料，里面的饮料是核心价值，但扫码支付则是购买饮料的必要流程，只有完成扫码付款这个动作，饮料才会出来。
如果我们在“扫码支付”这个环节，“扫码前”或“扫码后”加入关注账号这个必要动作，如关注后才能支付，支付后关注送吸管。那么就很有可能引来源源不断的粉丝，巧妙的完成吸粉，并且关注的成功率是100%。
做店铺公众号同样也是这样的道理。顾客想要关注你的账号，你必须在以下几点中反复斟酌，寻找出最便捷最有力的吸粉方案：
确立人设、简化流程、得到实惠、获得附加值、收到好内容
1
形成人设
不少人运营账号的时候，只是简单的编辑素材，发布，如同一个死气沉沉的发帖机。
要知道，现在有那么多的信息渠道，你面对的用户都是一个个形象鲜明的个体，有情感的人。公众号如果可以让粉丝感觉到像是一个有温度，鲜活的个人，更能与你交心，喜欢上这个有人情味的号。这其实涉及一个如何给公众号设定一个人设形象，比如，这个号给人的感觉像是智慧暖心的大叔，或者是爱生活，爱美食，爱摄影的小姐姐，都可以，只要这个人设符合你的公众号定位。越是能给人具象化的人物形象，越能与粉丝交心。
比如：一个著名用户“榜姐”，以前他每天都会在凌晨12点发一个话题，让粉丝和他一起分享讨论。通过此种方式，他的号与粉丝积极互动，既能拉近与粉丝的距离，也能获得粉丝的好感。
想把这些歌儿唱给你听
如果有机会
2
简化流程
排队、点餐、结账、定制、办会员卡、充值、点评，呼叫服务员，你可以把它们看成一个很好的入口，如果能做到“简化”，节约顾客的时间成本，那么自然能获得顾客的认同感，达到吸粉的目的。
比如：你的顾客可以每天在微信公众号上提前下单，到了不用排队结账出示提货码就能拿走你替他提前打包好的产品，节约了不少上班路上的时间。
3
得到实惠
微信公众号能让顾客得到实惠，这是一个顾客关注你的理由之一。
而这种得到实惠，不能是“无意义”的实惠，意义从某种角度来说是相互的，顾客觉得关注你公众号能得到实惠是“有意义”，你能够从顾客那获取你想要的信息或目的于你“有意义”。换句话说，既要让用户得到实惠，也要令自己得到“好处”。
比如：万圣节活动期间，举办不给糖就捣蛋的活动，只要孩子找到店内某一个装扮好的小姐姐，对她说出暗号就能获得特制的巧克力糖果一份，将引线上粉丝激活引导到店，也能增加节日趣味性。
想把这些歌儿唱给你听如果有机会
4
获得附加值
要让顾客获得附加值，首先你自己就得创造附加项。附加的内容可以有一万个，但对顾客而言，要认可、频繁使用你提供的附加项，仅有两种：1.有趣。2.实用。有趣需要差异化的强对比和创意支撑，实用则是从顾客角度去发现经营中的问题。
比如：比如的粉丝可以到店内扫码借伞、扫码充电、扫码打印照片这类实用性功能，可能并不一定适合烘焙店，但是确实一些线下店引流的好办法。
5
持续输出好内容
公众号做不好的很大程度，是因为没有好的内容，查看历史消息里，通篇都是店铺消息，餐厅打折了，发优惠券了，推出新品了！
然并卵，这些你认为的好内容，在消费者眼里，如果不是铁杆粉，大多数人会觉得是骚扰信息。换句话说，做公众号推送内容，不能站在自己的角度去写认为对顾客有价值的内容，那样多数是无价值的垃圾内容，要站在顾客的角度去思考分析用户想看的内容，才是好内容。
例如：每日一道烘焙快手菜谱并附上购买链接，比如各地烘焙美食探店，让粉丝云游吃遍各地美味，等等。
最后，我还要提醒大家一点：做任何事情贵在坚持，要相信涨粉不是一天两天的事情。
为什么大部分人无法坚持做公众号呢？因为他们也是股民心态，只有2天的短暂坚持。
大部分的人，写几篇文章没人阅读就放弃了。
大部分的人，试推广了一下一个粉没加着，还被封号就放弃了。
大部分的人，做一段时间不知道怎么写文章放弃了。
大部分的人，折腾一下没什么收入放弃了。
大部分的人，听到别人说小视频赚钱又弄别的去了。
看看我说的这些有没有你？
我建了一个社群
以上这些方法如果有用不用谢我，想要获得图中资料的关注后评论区"666"， 最后祝大家争取都能月入十万粉，一夜暴富！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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抄书赚收益第十二天，原来这样做才会高收益
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【图片来源/王清瑶】 文：王清瑶 | 排版：王清瑶 宝子们好，我是王清瑶，今天跟大家聊聊公众号涨粉这件事。 2022年12月9日，我的公众号粉丝是139，现在是2023年1月8日，…
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小红书涨粉4.7万，专业号你要这么玩
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许多小伙伴会困于专业号无法快速涨粉的现状，涨粉慢成为了他们头疼的事情之一。运营一个专业号需要花费很多的时间和精力，需要能力更需要方法。本文拆解了几个优秀案例，希望能给一些小红书运营…