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疫情3年以来，相较于全国性品牌，地方性餐饮品牌的经营压力更大！
难，并不意味着不能跨越。
近日，在船井咨询开展的2022年第39期研修会「大环境震荡期的“危中求机”」上，便邀请到了昆明傲为世企业管理有限公司董事长、食大利茶餐厅的创始人袁源，针对疫情下二级城市餐饮品牌如何生存发展进行专题分享，为地方性餐椅企业提供组织管理升级新思路。
昆明老牌餐饮：
打造学习性地方企业，对抗萧条的“内驱力”
位于云南昆明的傲为世企业管理有限公司，始创于2013年，至今旗下已拥有6家品牌，更是在2021年，开设了三家新门店，并在年底建设了占地1500平米的中央厨房，来搭建自身的供应链体系。
面对疫情，傲为世究竟采用了何种方式能够逆势开店并能构建供应链，这有着什么样的秘诀？这便是袁源分享的核心。
船井咨询的高级经理金领一马认为：傲为世最大的优势，便是将企业打造成学习型组织，每一位成员都有着自主学习的能力，共同学习共同为企业的发展出力。能够打造成这样的企业，必不可少的便是企业文化的构建。
“我们企业价值观中‘同成长 共分享’不仅仅是指我们企业内部的携手成长与发展，更是要与行业内的伙伴们携手，一起共同发展。”袁源对于自身企业的价值观进行着阐述，“不过现在我们的企业文化正在做着升级，就像新的价值叫做‘三正’，即人正、菜正、路正，分别对应人、出品质量和企业发展的道路。”
为了坚持“菜正”的价值观，保证菜品的质量，袁源始终坚持产品主义，要求菜品的原料都用最好的，甚至一碗米饭都不能放过，“门店用的大米叫‘没想到’，24.9一公斤。不仅是在米饭上，我们还用了很多优质食材，坚持用原料一定要用最好的最好的食材。我相信只要你对顾客好，只要产品好，餐厅就能生存下去。”
对顾客的用心，袁源同样运用到了员工身上。“不同于其他省市，云南的教育资源比较落后，因此我们很多员工，学历都不是很高，有时候还会遭受别人的冷眼，因此帮助他们与行业获得自信和社会尊重，是我们的企业使命。”
“我常常会对厨师们说‘全世界只有两个职业穿的是白衣服，就是医生和厨师’，通过类比帮助他们改变对自己职业的看法。”袁源讲述到，“因此我们会通过一些非目的性的教育，从心灵上、社会上使得他们的价值观能有所改变，让他们知道赠人玫瑰，手有余香，知道对人好。”
更是为了帮助伙伴们的发展，开设了不同于企业企业的企业大学，帮助员工们变成一个有文化、有知识、能够有社会认同感。进而形成了具有极强凝聚力、向上性的组织架构，为企业的发展奠定了基础。
并且，为了招揽更多的高素质人才，袁源通过与云南高校合作，面向大三、大四学生，招募管培生。
通过交流，建立感情；通过实习，减少落地时间；来到企业之后规划专门的成长地图，全员上阵参与到管培生的培养中，管培生达到了55%-60%的留存率。
形形色色的内部组织架构和员工学习机制的构建，帮助傲为世成为了学习型企业，而这也是傲为世能够在云南与全国性企业抗衡的底气，也是其在疫情下逆势发展的根基。
拥抱专业
疫情下实现组织管理“科学升级”
除了通过内驱力提升内部实力，想要在后期疫情时代，获得持续发展的动力，外部的智慧同样不能忽略。
“通过和船井的接触，我发现船井和我们一样，是一个三观很正的企业。”回想起五个月前对船井的了解，袁源分享到，“我相信船井的专业度，也相信船井一定会和全国的餐饮企业共同成长。因此我们选择和船井达成长期合作。”
在与船井的合作中，也让袁源对企业的内务有着新的思考。例如在船井介入后，帮助袁源针对内务管理进行了整体性的梳理，提高了自身标准。并为袁源带来了电子版的巡查工具，不仅可以巡查每个门店的工作情况，同时可以监督巡视小组的工作情况。
正因为跟随船井学习，企业内的小伙伴现在接触到新的事物或者工作时，有了工作闭环和不断优化的意识，能够更加高效地完成工作。并且通过船井，使袁源重拾了对品牌的重视，开始打造品牌、坚守品牌。
在产品的研发中，船井也通过对企业发展情况、目标客户的等情况，制定了全年的新品研发节奏，同时引入了研发切入点、新品推出点等，帮助傲为世摆脱了随性且效率较低的产品研发的情况。
“船井是我们强大的外脑，能够24小时帮助我们解决一些问题。”袁源谈到，“现在我们在遇到内控、服务体系、架构等问题，会第一时间咨询船井的讲师，吸收理解后再进行企业本土化，对我们的发展起到了极强的推进作用。”
7对关键词
助力餐饮企业，提升疫情下的“引流能力”
面对当下的疫情，袁源也有着自己的一些思考与看法。“面对疫情，整体营收收紧，客流量下降，成本支出增加，餐饮企业的生存存在很多难题。因此我总结了以下七对词，来帮助我们餐企破局。”
首先对于任何一个餐饮企业而言，构建良好的品牌能够通过品牌形象，帮助自身留住客流，同时拥有稳定的供应链链或供应商，尽可能降低自身的原材料成本。
而面对客流，当今的餐饮企业不能再像疫情前只考虑如何引爆流量，而是要打造用户粘度，“餐企要做好私域流量的管理，做好顾客粘性，做好粉丝管理，培养忠实顾客，让顾客来找你。”袁源分享到。
针对于资金，袁源认为“地区性餐饮企业与全国性企业不同，很难通过品牌、营收数据等无形资产进行借贷。因此要重视自身的造血能力，重视可支配的自由现金流。”
每一对词，都不是互斥的关系，而是相互依存，相辅相成的。餐企要能根据自身情况，根据以上维度制定自身的发展模式，来摆脱疫情对自身的影响，实现触底反弹。
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