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这一次的疫情不讲武德，已经出现了近3年的时间，依然没有消失的趋势。
最近几天，海南、新疆、西藏等主要的旅游省/自治区均出现了较为严峻的疫情。此事一出，不仅仅打击了海南、新疆、西藏三地的旅游业，更是对全国的旅游业造成一定的影响，毕竟谁也不知道哪里又会出现一个这样的情况。
人们现在并不是害怕疫情，而是害怕疫情出现以后对自己的生活造成的重大影响。以海南疫情为例，海南三亚本来就是旅游城市，很多东西的价格自然要高一点。疫情发生后，三亚酒店的价格全部打五折，即便如此，这也会对被隔离在酒店的人员造成一定的经济负担。一个13口的大家庭表示，自己住的酒店就算价格打5折，一间酒店一天的费用也要2000元，如果13口人在这个酒店吃住一周，可能要花10万元以上，自己也挺有压力的。
就算我们完全可以承担隔离的费用，但是我们回到所在地之后，可能还要继续隔离。不管是对上班还是上学都会有一定影响。
疫情影响到的肯定不只是游客和旅游业的相关人员，更是对全行业造成了不可磨灭的影响。
转型成为了很多企业不得不面对的事情，如果转型转得好，可以做到弯道超车；如果死等疫情过去，那么可能一切都晚了。
昨天，一个北京的90后创业者李总看了我之前写的一篇关于商业模式的文章之后，找到了我，希望我可以给他一些商业模式设计的启发。
这个90后是一个非常幸运的人，前几年通过参与虚拟货币赚了将近1个小目标。后来在炒作的过程中，一晚上亏掉了全部身家的一半。痛定思痛，决定转型。
2019年，李总跟朋友合伙创立了一个餐饮品牌，想要通过连锁的方式，实现上市，从资本市场赚钱。
在他刚刚把5家店铺开起来之后，疫情就突然来了。最近这两年，一直都是关关停停，生意非常萧条。
好在李总并没有准备从消费者身上赚钱，而是从资本市场赚钱，这个品牌一直在坚持着。
为了实现店铺的快速扩张，他也找了好几个知名度比较大的流量大师，希望通过利用大师的流量来给自己的品牌背书，最终能够吸引到加盟商。
这几个流量大师也不是说没有任何作用，也确实吸引了几个人过来加盟。可是开业时间不长，他们就倒闭了，整天来总部要退加盟费。
现在被搞得焦头烂额，自己也想放弃这个项目。
说来也巧，我对餐饮有过一定的研究，也深知餐饮行业经营的不易。如果餐饮行业想要通过开店赚钱，那么它的黄金时代已经过去，我们最好利用商业模式来赚钱。
举个例子，假设别人开了一家火锅店，我们也要去开一家火锅店。别人通过卖菜品赚钱，我们也通过卖菜品赚钱，这该是多累呀？而且这个行业拥有很多顶尖的高手，比如：海底捞、巴奴火锅等，我们怎么在没有太多特色的基础上竞争得过这些巨无霸企业呢？
就算我们通过短视频忽悠到了一些加盟的人，但是早晚还是要倒闭的。因为没有好的产品，营销再好都是等于零。这句话不是我说的，而是打造了背背佳、好记星、8848手机、小罐茶等众多品牌的营销高手杜国楹说的。他可以短时间内把一个品牌打爆，可是没有良好的品质，公司早晚会赔个底掉。
与其我们专门研究餐饮行业的装修、命名、营销等外在的东西，不如我们将产品质量做到“同等价格中最好吃的，同等好吃的产品中最便宜的”。
除了在产品设计到优秀之后，还要在商业模式上做出创新。举个例子，其他餐饮店都是点多少单，给多少钱，价格也都是市场价。最多做一次团购，会给客户便宜一点。
我们不能这样，我们要做就要给客户便宜很多的感觉。举个例子，别的餐厅卖38元/份的红烧肉，我们只卖18元/份；别的餐厅卖18元/份的炒青菜，我们只卖8元/份。
众所周知，餐饮的毛利在60%左右，我们要做的就是让利于消费者，最好可以做到让利给消费者40%的利润，其余的20%用来支付员工工资和房租等费用。请注意，并不是指每道菜都便宜40%，而是指有的菜便宜50%，有的菜便宜20%。综合下来之后，保持20%的毛利润就行。
很明显，20%的毛利并不能让餐厅赚钱，我们靠什么赚钱呢？
答案则是会员卡，因为只有会员才能享受到如此便宜的价格。一次用餐下来可能就省掉一半的会员卡费用，两次用餐回本。如果你愿意的话，可以一天3次，一年365天都在里边用餐，一年至少可以让你省掉几千元的餐费。而餐厅只收你365元的年费，这并不算过分吧？相当于一天一元钱！
如果餐厅的位置还可以，一家餐厅一年有望吸引到上万个会员，一年可以赚个上百万元。
如果我们可以确保那些位置比较好的餐厅一年可以赚到上百万，那么请问，我们是不是可以放心大胆开放加盟呢？
在店铺超过100家之后，公司也可以通过供应链赚钱。更重要的是，在店铺开到几百家的时候，我们可能会推出自己的APP，上面拥有上百万的会员，完全可以卖给会员一些其他产品，变成一个集餐饮与购物为一体的APP。
如果我们真的这样做，你会发现疫情对我们的影响并不会很大，因为会员不去用餐，我们也可以赚到钱。
因此，不要问疫情什么时候过去？2023年的生意，并不需要你开发一个新的品类，只需要在原有的基础上做出商业模式的创新就行了！
仔细想一想，你现在做的生意可以怎么创新吧！
这是一个最好的时代，也是一个最坏的时代，用资本思维与创新模式融合，全世界都是你的舞台！
在新商业的世界里，没有被淘汰的行业，只有被淘汰的产品和过时的商业模式，未来所有的商业竞争都会聚焦在产品创新和模式创新上。
一家公司或一个老板，如果创新能力短缺注定会提前败下阵来，请记住没有创新力，哪有想象力！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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说起创业，究竟该选择什么行业好？关于这个问题，可以说一直困扰着不少想要自己做生意的普通人。 尤其是对于一些启动资金比较薄弱的创业者来讲，可能稍有不慎就会背一身债。所以很多人在没遇到…
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2022最赚钱的生意
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发财致富是每个人的梦想，究竟怎样才能做到呢？百分之九十人选择了打工，因为这样赚钱容易基本没有风险。解决生活开销没问题的，但要实现财富自由就要另谋出路了。 大家有没有注意现在街上多了…
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少侠请留步_！2023新的财富风口，你一定要知道！
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雷军曾经说过一句话:“只要站在风口上,猪也能飞起来。”风口指的就是趋势,当年第一波进股市的人、第一波进互联网的人、第一波炒房的人、第一波进入移动互联领域的人,都因为找到了对的趋势赚…
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什么是打假维权，职业打假为什么那么暴利，而且可以长久去操作
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职业打假”这一诞生近三十年的行业，至今仍争议不止。职业打假人都是游走在法律和道德的边缘，很多人对于这个行业都是又爱又恨，但你的爱恨不重要，不妨碍别人赚钱，而且是很赚钱。 “职业打假…
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2023年最具利润的五个行业，你知道吗？
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随着经济的不断发展和科技的不断进步，每年都会有一些行业成为财富的聚集地。那么在2023年，哪些行业将会成为最具利润的赛道呢？下面为大家大胆预测下2023年最具利润的五个行业的预测：…