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菜场店的引流
开店做生意，顾客绝对不是坐在店里等来的。在某种意义上，等客相当于慢性自杀，那么如何才能将顾客吸引进店呢？
传统的营销方式，比如发放宣传单，已经成为一个花钱却不讨好的做法。本文将分享一家实体店引流回流节流的营销案例，几乎所有药店都能够按照这个公式进行套用。
1、DM单性价比分析
在宣传单上说明：顾客凭此宣传单可到店领取礼品一份。宣传单每单张成本约0.245元，新开门店一般印制10000份，合计金额2450元。
聘请兼职人员在大街、菜场等集客点发放，通常效果不好；而按照5%的有效率计算，新开药店发放10000份宣传单，到店顾客只有500名，效率不高。
2、引流节流回流方法
将印有“凭袋免费领取10个口罩”字样的塑料袋赠送给菜场商家。
当顾客携带塑料袋到店领取口罩时，可以给顾客办理会员卡，并向顾客发放10个口罩。此外，还可以向到店顾客赠送优惠券（满50元可抵用）。
在此过程中，吸引顾客凭购物袋到店免费领取口罩，叫作引流；为领取口罩的顾客办理会员卡，叫作节流；通过发放优惠券，刺激顾客消费或再次进店，叫作回流。这套引流节流回流的方法，适用于所有菜场周边的药店。
超市店引流
开在超市门口的药店，应充分利用超市的人流。在操作过程中，可主动与超市联系沟通，在超市出口处放置易拉宝——“凡在超市购物，凭小票可到**药店免费领取10个口罩”。当顾客领取口罩时，可为其办理会员卡，并进行良好沟通，发掘潜在需求。
社区店引流
主动拜访社区物业，免费送上口罩，搞好公关关系。
待征得同意后，可在社区进口处放置易拉宝——“**药店免费送口罩、免费测血压，凭单据办理会员卡的，可免费领取10个口罩”，凭此进行拓客。
印制健康册
制作一批三折小册子，印上高血压、糖尿病的健康知识、办理会员卡须知。顾客凭小册子到店，可免费领取医用口罩。
药店可在销售低峰时间，到广场、超市、学校等处发放，以进一步引起消费者的注意力。
此外，还可利用社区的会议室进行健康知识讲座，在搞好邻里关系的同时，争取社区的支持。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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一、短视频如何蹭热点 1、蹭新闻事件的热点 比如最近发生的“疫苗问题”，很多自媒体都借势做了相关的内容。当然，这种蹭热度的做法，一定要注意内容的质量，不能因为蹭了热度而降低内容的品…