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外贸企业想要更快速占领海外市场，难免要走外贸线上推广这一条路。毕竟线下展会等活动因为疫情难以开展，线上流量聚集，企业客户也来源于此。但问题是选择什么方式开展外贸线上推广呢？万成云商给大家总结几种常见的线上外贸推广方式。
一、B2B第三方平台
相信大家对阿里巴巴国际站这些平台不会陌生，这也是不少外贸企业会选的外贸推广渠道。为什么选择第三方平台呢？也是考虑到外贸企业刚起步的时候没有流量来源，获取客户资源比较困难，产品也很难获得很多曝光。第三方平台的优势主要在于流量比较稳定，受海外消费者信赖，是大部分海外客户会选择的购物平台。但是企业在选择平台线上运营的时候，会感受到B2B平台对成本不太友好，不仅会限制企业的营销模式也会查收商品价格的设置，压缩企业的利润。而且很头疼的是，平台的资源不是你的，如果和平台解绑，那客户资源也将流失。
二、独立站
如果说第三方平台限制了外贸企业，那独立站的推广模式就是打破这些限制的。独立站相当于自立门户，不需要依赖平台。你可以自行决定营销模式、产品价格以及你要传递给用户的企业文化等。访问你的独立站的用户质量会更高，因为你是他们的可见的独有的选择，不会像在平台那样陷入价格战。另外，独立站如果做搜索引擎SEO能获取不错的排名，就能打败大部分竞争对手，获取更多的流量资源。可以说做独立站再也不用担心被平台封号，让付出付出东流了，外贸线上推广更高效。
以上就是外贸企业做线上推广常见的方式，可以根据企业自身情况选择。
如果做独立站去引流，那必备的全网营销技能是必不可少的。
万成云商支持为外贸企业进行大数据+AI+BI智能海外全网营销，能为出海企业搭建海外全网营销推广体系，助力企业实现多维度品牌推广和拓客，降低推广成本与风险。如果您对线上推广有疑惑？都可以联系我们为您排忧解难！
万成云商为湖南外贸企业做专业的海外推广营销服务，为企业提供谷歌搜索推广，Facebook广告，Linkedin运营，youtube视频推广，Instagram图片推广，社媒运营，外贸建站，外贸海外全网营销一站式方案。外贸询盘轻松获取，提升外贸企业海外推广营销新销路。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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奶茶店开业营销活动怎么做？三种方式让你不惧没客户 开奶茶店是很多创业者的梦想。这个业务属于小投资，初次创业者可以更好的把握风险。 但是没有一个人开奶茶店是为了失败，他们都是想要…
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引流涨粉体系应该要怎么从零搭建
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引流、吸粉的原理其实很简单：通过内容吸引用户的关注。那么我们怎么来打造一个的呢？首先我们要明确我们的目的性是什么——为了流量！所以接下来就给大家分享一些关于流量的方法吧。SEO优化…
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好用便宜，官方正规靠谱流量卡/手机卡推荐！“你丑还不让说”，小学生被罚写“检讨书”，老师看后怒了：重写
作者：岩铭运营商专营店 运营商正规手机流量卡，营业厅可服务、可随意渠道充值话费、可线上办理销户的，每款都是经过对比选出的高性价比套餐合集推荐！ 作为一名流量党不光要流量多还要不限速…
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有什么办法可以快速引流客户（有什么办法可以快速引流做健康客户）
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如何清库存？通过免费赠品的策略，快速清理库存的技巧 小西：江哥，新开的百货商城怎么做引流好？ 江哥：开百货超市最好引流了，顺便给你分享一个清库存的营销案例，通过这个案例你不仅能学会…
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摆地摊智慧小技巧
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1：人流量 人不多，怎么摆地摊？ 找人流量多的地方尽量卖，适合人群的东西 2，懂得宣传 弄一些亮眼的东西吸引人，别人就会好奇你在卖什么，然后过来看，你再介绍一下别人就很容易心动，薄…
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企业如何运营私域流量池？粉丝经济时代必学的4种方法！
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现在“私域流量”这一词越来越火，逐渐进入了流量为王的时代，跟不上潮流就要被淘汰。但是很多品牌只是停留在表面，比如有些品牌拥有了企业公众号、微博等公众平台，觉得关注自己的粉丝就是私域…