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一套怎样的简单引流锁客方法，就让水煮鱼店客流倍增呢？
忠仁分享一个水煮鱼餐馆，用一个月时间激活并提升老顾客复购和裂变增客的案例。案例的主人公叫黄老板，经营着一家以水煮鱼为招牌的餐馆。
原来业务还不错，因为疫情原因，要回老家看看，店铺关门近半年时间。回来后周边多出几个餐馆，进店的客流也减少，许多都是老客户来吃鱼，餐馆的业绩也就是过去的三成。
经过忠仁的指点，黄老板设计一套社群锁客引流的方法，一个月的时间客流倍增，生意红火。
我们看看黄老板用怎样的方法做到的？
第一步，借鉴性回流老顾客，并提出复购。老周在店门口摆出广告，并用微信短信的方式告知老客户。
本店周年店庆活动，活动期间进店消费六折优惠，还有惊喜等你拿。同时在店内打出广告，今天消费满一百元加一元成为会员可赠送价值三十八元的半斤水煮鱼卡。下次消费使用，顾客在结账的时候，收银员说扫码加客服微信，拉米进入会员群即成为会员，同时送上三十八元水煮鱼卡。就这样，七天时间，三百多人加入会员群。
第二步是诱饵社群裂变引流。
黄老板在会员微信群内通知每周一三、五晚上八点在群内红包抽奖，每隔五分钟一个红包抢到金额最高的群友获赠价值七十八元的水煮鱼券一张消费满一百元使用每天十张，三天有效，过期作废。水煮鱼券可赠送给他人，到店后只需报上你的手机号和姓名，就可以。为了防止客户忘记使用，客服每天在群内都会提醒两次。就这样一个月的时间发展两个会员，福利群近八百个群友还在不断地增加。从此餐馆客流不断，生意红红火火。
我们总结一下，黄老板用电话通知低价激活老客户吃的欲望，用半斤水煮鱼卡吸引客户，加入会员群，加一元，让客户重视，同时也收回了卡的制作成本，提高了复购群内抽奖设置三天的有效期，中奖者自己去增加复购，送给亲朋好友有面子，起到了自动裂变引流的作用。这是企业营销忠仁案例拆解小课堂，持续为您拆解营销方案供您借鉴和参考，请关注我并收藏私信领取文字方案。加关注，不走失，我会热心分享各种实体店引流的方法。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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