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儿童运动场馆宣传工作的重要性和必要性，不言而喻，店长们也为此试遍了N种方法。儿童运动场馆到底如何操作才能快速引流？哪种宣传策略更有效果？
常见的儿童运动场馆宣传问题
1.临时抱佛脚
往往是儿童运动场馆活动即将开始之前才想起做宣传，并且希望宣传后就马上出效果。
2.缺乏宣传意识
认为刻意传播出去的信息才是宣传，没有意识到很多无意识的儿童运动场馆行为也是宣传。
3.宣传活动没有持续性
儿童运动场馆各个宣传活动之间没有衔接，一年下来的各类宣传活动也不少，但整体上来看，断断续续的。
这些存在的问题，大多数儿童运动场馆都存在，很少店长去深入思考梳理清楚，反正就是宣传工作年年搞，花钱也不少，效果却不好。
儿童运动场馆推广的“正确姿势”
1.体验式宣传
免费试玩是儿童运动场馆最具诱惑力的推广方式，孩子玩了之后会“上瘾”，还怕家长们不掏钱吗？在开业之初或开业当天实行免费体测和游戏项目体验，火爆人气必能引起轰动，孩子一玩就会爱上这里，场馆人气当然飙升。孩子免费体验后分享也是场馆宣传中的一个重要环节。例如：把孩子体验和玩耍的照片发到朋友圈、 视频号、抖音、微博、社群等，通过亲朋好友的转发集赞活动，到店免费获取某项课程名额。
2.节假日主题活动
暑假、寒假、儿童节、国庆节、圣诞节……各大节日时期，儿童运动场馆可以举办多姿多彩的娱乐活动。例如，在节假日或者纪念日定期举办针对特定人群子女的优惠活动或者抽奖活动，以吸引附近的人气，提高消费者的参与度，提升消费者的品牌认同感及信任感，扩大儿童运动场馆的影响力，帮助场馆迅速占领周边市场。
丰富专业的课程形式是儿童运动场馆运营过程中必备的。可与儿童演出机构、教育机构常年保持合作关系，定期在场馆举办儿童剧展演、儿童才艺秀、父母课堂等形式多样的活动。这样的活动对孩子和家长有很大的吸引力，也能提升运动场馆的品牌含金量，让家长产生强烈的品牌认同感。
4.品牌联合宣传
儿童运动场馆本身若达到一定的规模、特色、品质、形象以后，事实上就已经具备了无形的资产，可以考虑和相关行业做品牌联合营销宣传，一起达到双赢、多赢的效果，这些结盟商品本身应具有正面的形象，且其形象与运动场馆形象能够相得益彰，二者结合后能够起到相互提升和促进的作用，这样联合才会有意义。
5.口碑宣传
俗语说得好，金杯银杯不如老百姓的口碑，所以消费者的口碑很重要。进行口碑营销，儿童运动场馆的服务态度很重要。保持良好的服务态度，孩子玩的开心了，身体技能也越练越强了，家长自然就满意了，这样好的口碑就会逐步传开，成功挖掘到潜在消费者机率更大。
还有一点很多场馆都容易忽略，那就是场馆的卫生环境：
孩子年纪小，免疫力低下，很多生病都是因为卫生环境造成的。所以，家长会对小孩的卫生特别留意，场馆一定要随时保持各个地方都干净整齐的状态。场馆的杂物别堆到显眼处，尤其是拖把，扫帚，抹布等这类清洁用品。训练场地的地面一定要保持干净防滑。洗手间打扫干净，通风整洁。干干净净，整整齐齐，折射出这是一家有卫生意识的场馆，第一印象就刻住了。
总之，儿童运动场馆要提高知名度，就少不了对外的推广宣传。场馆再优质，不被外界熟知，客流量也很难有更大的突破。以上这些宣传方式可以根据自身的实际情况及人员精力做出合理的宣传推广计划，毕竟适合自己的宣传推广才是最有效的。
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