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有过实体店经营经验的朋友都知道，经营实体店店铺的人气是关键，那么店铺怎么才能招揽？怎么才能吸引更多顾客进店光临选购商品呢？今天我们给大家介绍四种方式：
1. 自然流量
首先最简单的就是利用店铺位置，吸引自然流量进入你的店铺。这种方式首先需要选址好，人气高，另外还需要在店铺门头装修、橱窗展示上下功夫，门头醒目，字体大，让路过的消费者一目了解，知道你是干嘛的，然后橱窗作为展示，展示你有什么好看的款式，再借助pop板介绍你的店铺活动，比如商品打折促销，可以给到消费者的福利等等。这些都可以提升自然流量的进店率。
2. 宣传引流
自然流量是借助店铺周边人气，除此之外想要扩大店铺人气，还可以扩大宣传范围，地推发传单的方式影响范围小，我们还可以扩大影响范围，选择网络推广，借助互联网平台和当地的自媒体大v，帮你做探店视频或者是推荐你的店铺产品，然后网上发布优惠券，凭借优惠券限时领取礼包，这样可以招揽大量网络顾客前来。
3. 老顾客转介绍
老顾客是公司重要的销售保障，首先是老顾客要是维护得当，可以定期复购，哪怕在淡季也能给你的店铺提升稳定销量。另外老顾客还可以帮你招揽新顾客，如果老顾客对产品满意，对你的服务、价格、体验很满意，那么还会给你介绍新的朋友到店选购商品，对于转介绍的新顾客，我们需要把面子给够，优惠拉满，这样彼此的需求都能得到满足。
4. 商业联盟
商业联盟是常见的招揽人气的手段，尤其是商业广场，大家形成联盟，如果顾客没在你的店铺达成交易，你还可以给她推荐其他店铺，拿着其他店铺的优惠券。反之别人也会给你招揽顾客，也可以使用你的优惠券，这样可以最大化地利用商业圈的人气，达成交易。而商业圈内达成联盟，是彼此互补，你没有达成交易，我可以试试，反之也是一样。
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