烤串8年不涨价,深夜海鲜半价,这家烧烤店凭3招年入14亿


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偷偷告诉你一个,餐饮老板打死也不会说的行业秘密。

有一家烧烤店烤串8年不涨价,甚至有人说它是“赔钱赚吆喝”,晚上10点半以后,海鲜还半价。可就是这样一家烧烤店,却在红餐网发布的“2021十大烧烤品牌”榜单中,位列第一,年入14个亿。

那么,这家烧烤店到底是靠什么赚钱的呢?伸出你的发财小手点个[赞],我们继续往下看。

烤串8年不涨价,深夜海鲜半价,这家烧烤店凭3招年入14亿

第一招,低价引流。

烧烤店的烤串8年不涨价,深夜海鲜还半价,为的是挣烤串的利润吗?当然不是。其根本目的就是为了引流,只要顾客来了,之后一切都好说。正所谓“得流量者得天下”,想要赚钱,你得想方设法让顾客进门,这才是关键的第一步;

烤串8年不涨价,深夜海鲜半价,这家烧烤店凭3招年入14亿

第二招,促进消费。

顾客吸引来了,你得有相应的产品来促进消费吧。这家烧烤店背后实际的主打产品是什么呢?精酿啤酒。这种精酿啤酒在超市里你买不到,烧烤店就会拥有自主定价权,20块钱一瓶,利润不会低了吧?可是怎么让消费者买呢?烧烤做得偏咸、偏辣一些,挑逗你的味觉来消费;此外,它还在店内装修部分,挂上“干杯”等标语,强调欢聚酒文化,刺激感官消费。

烤串8年不涨价,深夜海鲜半价,这家烧烤店凭3招年入14亿

第三招,绩效提出。

想要自己的产品销售得好,“全员销售”将会是最好的途径。这家烧烤店配合员工绩效,卖酒有提成,培训销售话术。

三招下来,你看这个烧烤店哪里是卖烧烤的?明明是“酒馆”。可那又怎么样?挣钱是硬道理。它的方法,适不适合你的店呢?

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