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线下遇冷，线上发力
疫情期间，线下业务遇冷，越是这种特殊时期，越需要我们重视线上营销，引流吸粉，以拉新——留存——转化——唤醒——复购的会员运营周期进行会员沉淀，在此背景下，九讯云开展了一个月的领航计划“线上篇”。以UV值、会员积分兑换单量、公众号阅读量为考核方向，协助合作伙伴掌握线上运营逻辑和方法，引流蓄水从而促进持续转化。
活动结束后，南京都比比、大宇普华、深圳世纪华腾、晋城高远均获得各小组第一的优异成绩，复盘总结后，他们分享了很多线上营销的经验及方法。
线上商城维护创新
线上商城配置优化，主推专题活动增加弹窗功能，确保每一位进入小程序用户浏览主推活动；首页新人礼包、新品推荐页面露出；每日限时购活动、产品品类增加，提升商城美观性、突出亮点。
商城配置优化——南京都比比
通过微信视频号对线上商城进行宣传推广，针对各专题活动制作小视频并组织全员转发。同时结合最新活动政策、流量情况适当调整专题内容，吸引客户点击，效果提升显著。
视频号推广——浙江大唐
通过商城配置优化，增加主推活动弹窗功能，南京都比比UV提升至6820，环比提升86%。
会员积分兑换优化
线上商城各板块配置完善，积分兑换模块露出，结合新人礼包，抽奖等活动形式，引导客户进行积分兑换及商城浏览。
商城更新——晋城高远
积分兑换的成功大部分原因在于选品，分析现有会员积分数据，调整积分兑换产品。用口罩做积分兑换，达到了超预期的兑换量。库存商品及生活常备品降低兑换门槛，仅需1-2元加少量积分即可兑换，让顾客更容易参与。
选品分析——晋城高远
通过物料展陈达到推广目的：①丰富兑换产品的展陈吸引客户，达到推广效果，商品色彩鲜明，价签相对显眼；②销售过程中讲解会员权益及兑换活动对顾客进行引导；③后端部门巡检门店推广情况，提升积分兑换开口率。
物料展陈及话术引导——晋城高远
更新商城配置，调整选品策略及活动宣传，晋城高远积分兑换单量提升至3600+，世纪华腾之前没做积分兑换业务，活动后兑换单量提升至74单，掌握了会员运营的方法。
公众号内容提升
文章标题以及内容做出更新，立足客户利益点优化推文内容；积分兑换产品露出，小程序商城链接跳转，确保每一位阅读公众号用户进入商城浏览，环环相扣，提升小程序UV值。
推文内容优化——南京都比比
缩短推文篇幅，直挂小程序链接；利用公众号的投票功能与客户进行互动；把优秀案例进行分享，全体员工积极转发，推文阅读量有明显增长。
客户投票互动——大宇普华、通辽优锋
通过公众号内容优化及客户投票互动，大宇普华文章阅读量提升至1.4W+。
传统零售转型线上既是趋势也是必经之路，线上能力的提升才能提高自身抗风险能力，以能力的确定性抵抗行业变化的不确定性。此次项目的顺利推动也非常感谢九机营销中心团队，真正帮助合作伙伴完善线上商城配置，优化会员权益机制，盘活线上流量，让合作伙伴掌握线上运营的逻辑与方法。虽然时间紧，任务重，但是这是值得的，为合作伙伴赋能，九讯云任重而道远！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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