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抖音平台更是一个快速引流的渠道,现在有不少的口腔诊所,都有自己的“抖音号”,但是做的好的不多,优质转化更是寥寥无几。其实,平台的运营,就是为了宣传自己的品牌,也是为了吸引更多的用户。那抖音是怎么运作的?
虽然平台有很多限制,但我们可以用合法的方法,将顾客引流到我们的店铺里。口腔同城引流,周边3公里附近人员引流效果更明显。比发宣传页效果更好!
口腔行业的短视频可以利用线上线下相结合的模式进行营销宣传,这样持之以往,就可以建立自己的一个用户池,积累到属于自己的精准客户,流量也会是原来的好几倍。
身为一名拥有互联网工作经验的口腔培训老师。从最基础的编辑再到内容营销,会把最好的经验分享给大家。
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口腔机构怎样进行有效的引流。
1、持续输出优质内容
2、内容紧贴热点
3、抄写/修改文案
4、你发的不一定是客户喜欢看的!
今天我要谈的是怎样通过抖音来制作高流量的视频,以及如何进行高质量的市场推广。
●内容丰富,增加流量,打造 IP (做医生内容,科普类,要有幽默,要有创意,这样才能吸引人)
● 在院内布置网红打卡点,拍视频,送礼物(按照市场需要,制作精美的礼物),这个做起来,你在当地的品牌立竿见影。
●创意互动活动进驻商场,营造高度的参与感(比赛、异业活动等)
●打破传统的商业模式,打造自己的品牌(现金红包、活动券、牙齿缺失材料、医院病例等)
●员工自带流量(每日发布院外环境、院内互动、院内活动素材),以100人为单位,每段视频在本地的曝光率在200-1000之间,相当于每天2-10万次曝光(PS:配套提成+奖励方案)
在你决定做一个抖音帐号前,首先要确定你要做的是什么。巨大的短视频流量能够帮助我们牙科行业实现以下几个目标:
一、从一个可以让一个人从专业领域或者区域范围的专家,成为人人皆知的明星专家。
二、从一个著名的本地牙科医生,转型为一个专业的网络医生;
三、从一个有名气的小诊所,转型为一个网红小诊所,这些都是靠着短视频的推广。
目前抖音的垂直细分市场上,口腔行业真正的大号并不多,因此,对口腔行业的人来说,还有很大的发展空间。我们要把握目前的机遇,提高我们的知名度和曝光。
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