四招,教你全渠道营销引流获客


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渠道营销是现在很多贷款中介公司正在尝试搭建的一种营销体系。

四招,教你全渠道营销引流获客

它的布局好坏关系着公司在互联网上的推广效果,以及是否能够达到引流获客的目的。优秀的全渠道营销布局体系可以让贷款中介公司在引流上独占鳌头。简单说一下,我们可以怎么做(当然,方法其实也不止这四种)。

1.线上营销

全渠道很重要的一点就是“线上加线下”,贷款中介公司可以通过做网络推广,搭建自己的线上私域流量池。

2.线下营销

线下营销也就是贷款行业传统的地推等方式,选择人流量大的地方对公司产品进行营销。但是在进行线下营销的时候,可以借助系统工具支撑,用地推码等方式引流。

3.活动营销

必要的时候,贷款中介公司可以通过一些活动来引流获客。比如线上商城,用限时折扣、拼团、秒杀等营销手法,结合活动规则,吸引客户,促进转化率提升。

活动营销这种方法更适合用到目标客户身上,这样有利于筛选和转化。

4.体验营销

贷款中介公司可以在线下的实体门店搞用户体验活动,用免费培训、基础产品试用等体验活动吸引有需要的客户参加,打造口碑,提升公司产品知名度,从而达到营销的目的。

学会了这四招,你就学会了全渠道营销体系的基本打法。欢迎在评论区或私信交流你关于全渠道营销做法的看法。

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