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今天给大家带来直通车低价引流，用最低的ppc来获取最高的流量来源，经济实惠，方法也是很简单，优化起来也不难，喜欢的朋友一起往下看吧。
一、含义：低价引流就是用最低的ppc来获取流量，是一种最为广泛的引流方法，它能够给店铺和产品带来更多流量，从而在一定程度上提升产品的投产和转化
二、设置方法
1.建立标准推广计划，把要推广的链接加进去，随后设置好日限额，然后设置好投放平台、地域和时间，点击保存；
2.然后回到计划页面，选择低价引流计划，点进去，把计划中流量智选等三大系统词包关闭，点击添加关键词，把你找到的所有符合产品的主词、长尾词、相关词还有属性词都加进去，越多越好，上限是200个；
3.加好词之后系统会显示正在检查，这时候刷新一下页面就好了，点击移动端质量分排序，将低于6分的词全都删除，如果词很多，就删除低于7分的词，因为这些词一般都是品牌词或者是无效词、刷单词等，删除更好；
4.选好词之后选择广泛匹配，记住一定要广泛匹配，低价引流的核心之一就是关键词要广泛匹配，这样流量才会来得更多；
5.人群方面加不加都行，因为跑的是关键词流量，不是人群流量，如果要加的话，溢价一定要低，在30%左右就行，建议是不加；
6.创意这边跟其他计划一样，没有硬性的要求；
7.最后设置出价，一般来说根据主计划的三分之一出价就好，只要能跑得动，越低越好，记住，不要上卡位，让它自由发挥，设置好出价，就可以正式投放推广了。
三、优化方法
1.优化周期：低价引流因为ppc比较低，流量会比其他计划来得更多更快，所以优化周期一般都选择在3-5天左右；
2.优化依据：低价引流因为ppc低，所以关键词的投产会很高，所以优化的时候不要看投产，要先看点击率，然后再看转化率，最后看加购率，这三个数据才是最重要的；
3.优化的核心：我们都知道，影响ppc最核心的就是权重，权重的核心是点击率，所以要想低价引流ppc低，一定要优化好点击率，只有关键词的点击率高，权重高ppc才会低，这样才能玩好低价引流，所以说低价引流的核心是点击率；
4.需要删除的关键词：
（1）点击率低 （2）转化低的 （3）没有点击指数
5.需要观察的关键词
（1）点击率低、转化率高 （2）点击率高、转化率低 （3）点击率高、加购率高
（4）点击率低、加购率高、转化率高 （5）加购率高
6.优化调整方法：不好的词可以直接删除，这样对计划数据更好；一般的词可以选择降低出价，来提高投产；好的词让他继续跑就好了，不用提高出价，因为会拉高ppc。
7.注意点：低价引流的核心是点击率和投产，如果点击率很低，投产很好的词，建议改为精准匹配，观察一下能不能提高一下点击率；如果后期点击率高的词一直没有投产，就删掉，不要浪费money了；加购率再好的词，没有转化投产，也要直接删掉，不需要它了。
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近期不少卖家找我诉苦，说自己做店铺有些年头了，没想到现在反而受一个后起新店的压制。我听后心里也是五味杂陈，但抱怨没有任何意义，如今的淘宝市场竞争越来越大，要想自家店铺能看到最美的彩…
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