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某种程度上面来讲，广告模式其实适合绝大部分的公司。
之前啊，我们在听到大家讨论的时候，讨论私域的时候讲说私域是免费的，不需要再投入广告。我想说，如果你也这么想，那可能就太理想化了。等到私域大规模开展之后，你就会发现转化率上限这个问题，天花板这个问题，让你获得私域的入口变得极为迫切。而解决这个问题，广告必然是最佳的方式。用时髦的话来讲，广告不是广告，是公寓加私域的运营组合。
最早啊，广告投放被教育行业、保险行业等等啊，就玩的风生水起。对，就教育行业采取的提频方式是超低价产品引流，加上社群和私域的转化，再加上高客单价服务的落地，比如九块九的这些低价课程，甚至免费体验课的课程广告，用户点击体验之后，品牌就会把他们引流到私域和社群当中去，再通过一对一的重度服务去推荐高客单价、正价的这些商品服务，就通过这些方式再将他们转化为顺利的转化为高客单价的购买用户。这里面的超低价产品引流就是广告投放。
我记得在腾讯的2021年的年报当中啊，就有一个数字啊，就非常说明问题，和私域相关的广告投放占到了朋友圈广告的1/3以上。财报当中还特别提到了两种广告收入，一、以小程序作为落地页的广告收入。二、通过企业微信连接用户与客服代表的广告收入。这是什么意思呢？意思是大量广告投资人带上了小程序和企业微信，而品牌方会通过引导用户点击小程序直接购买商品，或者引导对方添加企业微信号直接建立关系。建立在这两种方式上的投放广告的素材在短短一个季度当中从忽略不计迅速占据了朋友圈广告的1/3。
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我们在小红书上做推广的目的是什么呢，不就是为了品牌营销和引流吗?对于企业来说，小红书是个很好的品牌营销平台，但是对于一些个人或者是运营者来说，引流就是目的，那么我们的引流模式是怎么…
