精准客户怎么导流,如何获客引流?


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神鹰的网络推广干货时间如约而至,今天会为大家带来哪些内容呢?

在网络越来越发达的今天,知识产权这个领域的目标受众群体也变得越来越庞杂。有学生、教师、金融白领、工人、服务人员、医生、护士、企业、个人……等等等等。

面对这样一个大环境,各种各样的内容也充斥着人们的视野。我们该如何利用新媒体实现精准引流呢?

精准客户怎么导流,如何获客引流?

1、做垂直领域

这里的垂直领域指的就是账号定位,首先账号定位一定要清晰。做账号定位和目标群体是教师还是医生并无太大的关系。

另外,做垂直领域的本质还是做专业,我们要使自己成为这个领域里的专业人员,最好是佼佼者,因为我们是靠这点PK走同行和竞争对手的。

假如你做知识产权,内容能够做到非常地精细化,而你的同行内容却非常杂乱,那么在用户产生主动搜索行为去搜索的时候,你的内容就会优先呈现。

精准客户怎么导流,如何获客引流?

2、平台被动分配

还有一个咱们要讲的点,就是平台的被动分配机制。

尤其是一抖多端这样的平台,他会给每个用户打标签。即使只是一个学生,他只要产生过搜索、浏览、发布与知识产权内容相关的信息,平台就会自动给他打上相关标签。当你发布知识产权内容的时候,平台就会自动匹配,将你的信息推送给该用户。

通过主动吸引和被动匹配的方式,就能够在你的账号和潜在受众之间建立一座桥梁。有了这座桥梁,粉丝自然就会被吸引过来。接下来要做的就是如何把他们留住。

我们经常说——拉新、促活、留存、转化,其实就是这么一个过程。

精准客户怎么导流,如何获客引流?

吸引→转化→留存的商业概念

关于新媒体如何精准引流,笔者今天就为您讲到这里。假如您还有不了解的地方,欢迎留言和我们进行探讨~

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精准客户怎么导流,如何获客引流?

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