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女大学生回乡养鸡,一只鸡卖到238元,一个鸡蛋卖到2.5元,而且还不愁销路。她带领农户一起养鸡,保障了大伙的稳定收入。她去打开市场时,只用了两招,一下子就获得了200多万元的订单,一年销售额更是达到4,000多万元。她是如何将高价鸡卖出大销量的呢?
她叫朱小丽,安徽宣城人。在读大学的时候,她到超市里做兼职卖鸡蛋,发现了一个商机。于是,大学毕业后,她决定回家乡养鸡创业。她计划利用家乡的大山自然条件,养出高品质的鸡。她用一种快乐养鸡的理念,让鸡在大自然的环境中快乐成长。在经营管理上,朱小丽把大部分精力放到团队管理和产品销售上。在产品定位上,她把目光锁定在一二线城市的中高端市场,亲自跑到北京上海深圳找超市寻求合作。
在与超市的谈判中,朱小丽使用了两招,就能以市场价两三倍的价格,出售自家的鸡和鸡蛋。第一招,让经销商先试卖,后结款。第二招,在超市举办免费试吃活动,用产品征服消费者的味蕾,吸引众多消费者来购买。她的鸡蛋卖价2.5元一个,因为土鸡蛋产量少,味道鲜美,消费者也能接受。这样很快就打开了全国的市场。
2010年,朱小丽在家乡牵头成立了养殖专业合作社,为农户统一提供鸡苗,免费提供养殖技术,并以不低于市场价统一回收。当地500多户农户参与养鸡,实现稳定收益。眼看事业蒸蒸日上的朱小丽,一个意外却让她差点陷入倒闭的困境。
2011年的一天,一位经销商和朱小丽签订了6万只鸡的预购买协议,要一年后来收购,但并没有支付任何定金。朱小丽当年就把鸡的养殖量扩大了一倍。由于养殖密度过大,鸡舍里的鸡经常互相啄伤,并出现了大量死亡,朱小丽一下子损失了3万多块钱。为了解决鸡互相啄伤的问题,她请教了养鸡专家。朱小丽在鸡圈周围挂上了各种瓜果和蔬菜,吸引鸡啄食,慢慢减少了鸡互相啄斗的情况。
2012年5月,到了6万只鸡约定收购的时间,经销商却单方面终止了购买协议。当时签的协议也不是正规的合同,没有法律效力。朱小丽把6万多只鸡全部宰杀,一下子也没法卖出去,最后只能低价处理。这次事件,让她损失了100多万元,公司的资金周转出现困难,陷入濒临倒闭的困境。
朱小丽最后通过向银行申请贷款,才解决了资金周转的燃眉之急。在接下来的销售活动中,朱小丽做出调整,对超出5万只鸡的预定单,要先预付50%的定金。通过订单销售的方式,保证了双方的合作质量。
朱小丽经常到全国各地参加农产品展销会,不断积累客户资源,产品销量越来越大。2014年,她花200多万元将养殖基地扩大到1,000多亩,通过卖鸡和鸡蛋,一年就有3,000多万元的销售额。通过孵化鸡苗,一年又有1,000多万元的销售额。善于发现商机,有勇气和决心去把握时机发展事业,朱小丽创造出了自己的财富人生。
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