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大环境不好，疫情影响之下，生意难做，未来越来越存在不确定性。
所以要想降低未来的风险，就要增加收入来源。
如何打造自己的个人品牌IP，如何通过副业搞钱，这就成了很多人迫切想要了解的。
当你打造了个人品牌IP，你就有了获取源源不断流量的基础。
提高用户转化率的最好方法就也是打造个人品牌IP，因为转化是基于信任和价值。
当你打造了品牌IP除了能够解决流量问题，还能解决认知问题以及信任问题，进而就能提高转化率。
个人品牌IP是目前最有效的连接器和流量入口。
个人品牌IP其实就是别人对你的认知是什么，别人对你的印象是什么，别人是怎么看你的，别人认为你是一个怎样的人、拥有什么能力和品质以及你是做什么的。
个人品牌IP就是你在受众心中的认知，是用来获得竞争力，影响受众的购买决策的。
标签、印象和认知是什么？就是他人在提到某个领域、某个技能时，就会想起你，你在他人心中所有的印象、认知就是你的个人品牌。
什么是购买决策？就是能够影响客户的购买决策，就是客户为何愿意与你合作的理由。
作为创业者或者自由职业者，你可以通过个人品牌IP让更多人认识你、了解你，信任你，进而购买你，为你自己和公司带来更大的收益。
做个人品牌IP要让用户始于颜值，陷于才华，忠于人品。
对价值观的共鸣、人品的认可、价值的肯定而产生的信任和偏好，才是个人品牌IP最终的归宿。
通过不断输出内容，不断地为用户输出价值，不断地触达目标用户。
要通过各种渠道持续输出内容、不断分享、不断利他、不断提供价值，进而触达以及影响用户，让更多的用户可以通过你的内容、你提供的价值、你的品牌IP形象去看见你、认识你、了解你、熟悉你、认同你、信任你，进而购买你。
职场人想要通过副业赚钱，就要做好以下四步。
第一步
就是要找个细分领域。
最好时自己擅长且有兴趣，能够长期坚持的。
第二步
成为这个领域专家，专家说的并不是要跟真的专家一样，而是你只要比大部分人熟悉这个领域，找到自己的势能差就行。
想要做品牌IP也必须要有势能差。
价值流动是90分向80分传递，80分向70分传递，一层一层向下传递，每一层的价值流动就会产生势能差。
假如你能力不强，但有个60分，你就可以帮50分以下的，虽然只要有是势能差就可以做IP，但至少要让自己在及格分也就是60分以上，这样你就可以帮助60分以下的，特别是小白。
同时要不断提高自己的势能差，不断学习、不断实践、不断进步。
第三步
确定输出内容的渠道以及方式，然后持续输出内容。
渠道：比如公众号、朋友圈、头条、知乎、小红书等。
方式：比如文章、视频、音频。
持续输出有价值的内容，坚持分享、坚持利他，真诚帮助他人解决问题。
要先提供价值再考虑赚钱。
做副业搞个人品牌，先提供价值，先让别人有收获，对你有了认可以及信任度后，再考虑去变现，而不是急于求成。
打造个人品牌IP是复利的，但千万不能滥用复利，不能滥用用户对你的信任。
只要专注一个细分领域，打造自己的个人品牌IP，并且持续输出有价值的内容，坚持分享、坚持利他，真诚帮助他人解决问题，赚钱就是顺其自然的事情。
做个人品牌IP前你要想清楚后期的变现产品是什么，它们面向谁解决什么问题，然后你在内容上就专门面向这群人来做内容做输出，吸引到高质量、精准流量的关注，这样你也才能更好变现。
对于输出价值内容，我有个建议，你可以通过百度、知乎、抖音等平台找出300个你这个领域的用户所关心的问题、用户的需求以及痛点。然后针对问题去写相关的内容。
第四步
坚持、坚持还是坚持。
千万不要三分钟热度。
个人品牌IP是以定位为最中心，围绕着内层的长期利他、提供价值、增强信任，以及围绕着最外层的渠道引流、输出内容、用户运营、变现赚钱去打造。
这就是一个较为完整的打造个人品牌IP的闭环，也是个人品牌IP的赚钱逻辑。
做个人品牌IP就是要做好内容沉淀、用户沉淀、信任沉淀、时间沉淀，加强用户连接、用户关系、用户信任。并且个人品牌是需要用心去经营的，千万不能辜负用户的信任。
内容沉淀是让你有内容让用户可读，让用户可以通过内容去认识你、了解你以及可以解决用户的问题。
用户沉淀就是筛选出优质用户以及扩大用户规模。
信任沉淀是为了更好的变现，增强用户信任。
时间沉淀是为了让自己始终如一。长期始终如一的坚持，才能在用户心中获得更高、更好的评价。
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《狂飙》赚了多少？ 我发现00后赚钱真的太牛了。大家都看过狂飙，有一个粉丝通过狂飙几天收益破万，具体是用什么方法来？我给大家放到这个视频的结尾。这个视频可能涉及到很多平台利益，为了…
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移动流量卡重回巅峰，19元月租+500兆网速抢疯了！干翻极致性价比！美帝撤离阿富汗 塔利班重新上台 美国漫画家坐不住了
作者：爱说真话的胖妞 前言：竞合期，流量卡上下架很快，请大家多多关注小编哈，有更多优质的流量卡套餐，会第一时间进行更新的哈，头像个仁简届 了解更多。 小编做流量卡测评也有2年多了，…
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流量卡哪个最划算？大流量优惠套餐合集！
现在随着社会的发展，对数据流量的需求也是越来越大，每个月底，为流量发愁的朋友数不胜数，为了解决这些问题，运营商也是相继推出各种优惠套餐供大家选择！ 今天给大家推荐几款电信运营商的大…
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赚钱项目排行榜实时更新（挣钱项目排行榜）
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失业在家没收入？可以做这3个生意，不怎么起眼，利润十分可观 众所周知，就业一直是一大难题，再加上如今特殊的时期，失业的人就更多。 很多人失业在家没有收入，甚至连基本的生活都将维持不…
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揭秘茶叶店到底是怎么样赚钱的！，我想卖茶叶哪里进货便宜！
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相信很多人都有看到路边开的装修的很漂亮的茶叶店很少有客人走进去，感觉他们没什么生意做，但是为他们能一直开着不倒闭，其实真相说出来都能吓你一跳。茶叶店的老板他们都是非常聪明的人，他们…