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随着互联网和科技的高速发展,引流获客方法逐渐从依靠人力到依靠智能、大数据和算法,许多领域也逐步数字化。为了不被时代抛弃,更要在无限内卷的大环境中寻找和稳固自己的核心竞争力,以下这些引流获客的方法也许能助你一臂之力。
1. SEO搜索引擎优化
想要获得流量,目前来说最大的途径就是通过搜索引擎引导流量。做好自身官网配合搜索搜索优化规律和相关广告推广。
2. 社交软件、媒体
常见的社交软件(如QQ、微信等),以及社交媒体(如微博等)蕴含着很大的流量,最常见的引流方法是软文营销。
3. 短信群发
短信群发已经是一个比较老的方式了,但还是具有一定的效果,缺点是需要一些短信成本费,并且还要对发送的号码进行筛选。
4. 广告投放
找准用户画像之后可行性较高,可利用较为简洁的内容吸引到忠实客户。
5. 使用一些获客工具
例如帮寻客,可以对QQ、V博平台里群组、粉丝、用户运营出联系方式、相关职位和身份线索,获得用户画像,帮助你更精准找到目标人群;掌握准确的客户联系方式,省去最为繁琐的筛选这一步;还具有网页版和app两种版本,方便各种使用习惯的人群。
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