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前段时间外卖运营内容讲得比较多，今天开始给大家说说餐饮营销的知识，帮小餐饮老板们解决下获客难的问题。
说营销之前，先提醒下大家，餐饮营销的本质是：通过输出内容、以及付出成本，来给顾客认识你服务和产品的机会，也就是说，如果你店里的服务和产品不过关，那你做任何营销，都可能是白糟蹋钱。
所以大家一定要记住：修炼好内功，是做一切营销的基础。
接下来就给大家分享四个餐饮线下引流的方法，至于后面，B哥还会把美团大众点评、抖音、以及私域流量咋玩，都不定期分享出来，想学习的朋友可以持续关注B哥~
线下引流第1招—引流卡
这招确切说叫爆款产品引流卡，它的整体逻辑是：拿一款产品出来，做成低价引流卡推销给顾客，来给顾客一种获得感，以此达到引流目的，它对新店和老店造势都很好用，这里重点给大家说下。
比如你是卖牛蛙火锅的，你家牛蛙火锅原价99一份，那你就可以考虑搞个19块9的牛蛙火锅引流卡（每人限使用一次）做这个活动。
估计有人要骂我：你这不是让我亏钱做买卖吗？别急，我告诉你，实际上你引流卡卖出去以后，顾客一定有30%左右的放弃率，也就是说，你算成本时候，完全可以把放弃来店这部分顾客掏的钱全折到成本里，你这么一算是不是就没那么亏了？另外当顾客在你店里二次消费时，也可以带来不少利润，这点相信大家都懂。
这招具体执行起来分三步：第一步，造一个节日（比如xx店庆日、xx狂欢日）作为活动噱头；第二步，在节日前把引流卡制作出来，并把卖卡任务全部下发给店面员工，组织员工通过地推、私域传播、贴小广告、周围商户合作、以及拉亲朋好友等形式完成任务；第三步，做好员工话术培训，来承接活动带来的流量，让顾客在店内二次消费。
整套流程跑下来，只要你店里产品不是太离谱，它是一定能立竿见影，让你店里生意短期内好起来的，以此就能吸引其他顾客进店形成正向循环；但注意两点：（1）它的作用仅是帮你“造势”，这些薅羊毛的顾客，当你活动停了后，是很难复购的，所以活动后一定要有承接方案；（2）不要图省事，搞什么赠代金券、赠优惠券，来取代让顾客买券这种形式，那些送的券，顾客基本全扔垃圾桶了。
线下引流第2招—异业联盟
这招很好理解，比如你在学校边上卖炸鸡，那你完全可以和学生常去的打印店合作，在你这里买炸鸡的客户，你都送他一张打印店体验券，反之，在打印店打印的客户，对方都送他一张炸鸡优惠券。
反正你们的客户群都是学校这群学生，又没有什么竞争关系，一般合作不会很难谈。
大家用这招时，尽量去找客户群比较相近的异业合作，效果才会好些，至于具体玩法，创意非常多，这里就不一一举例了。
线下引流第3招—免费体验
这招针对小餐饮店特别好用，比如你现在在做今年很火的网红项目暴打柠檬茶，那你在开业前几天，完全可以把你家主推的柠檬茶做成小杯装，摆在门口让顾客体验。
对于咱们餐饮商家，亟需获客时，千万别舍不得掏这点成本，当顾客尝过你的产品后，他才会对你产生第一步信任，否则的话，你产品做得再好，没人知道它好，有用吗？
我见过太多抠门的小老板，把自己抠没的了…
线下引流第4招—分享转发
顾名思义，这招就是让顾客分享及转发你的店铺，帮你去宣传产品。
它的初阶玩法是通过利益诱导，让顾客产生这些行为；而高阶玩法则是，给顾客一个转发的理由，让他们自发地传播。
另外，这招结合私域来做，效果更会爆炸，我未来教大家玩私域的时候，会把这块知识单独再说说。
今天就和大家分享这些，后面会继续给大家分享餐饮营销、外卖运营、及行业分析方面的干货。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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五点做抖音的思路（抖音上引流客源，短视频引流软件就是最大的市场）
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2022年8月13日 pm5:21
网络投资小项目有哪些项目（网络投资小项目有哪些类型）
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对于一家网店来说整个运营过程中最最基础的两个因素就是流量和访客，一般来说流量越高，访客量就越大，这是很显而易见的道理。当然了使用不同的引流方法效果肯定也是不一样的，那么就有人问如何…
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如何清库存？通过免费赠品的策略，快速清理库存的技巧 小西：江哥，新开的百货商城怎么做引流好？ 江哥：开百货超市最好引流了，顺便给你分享一个清库存的营销案例，通过这个案例你不仅能学会…
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私域流量就是指从公共领域（平台、媒体渠道等）引流至私域（网站、社群等）的流量。私域流量是公司自己的流量，公司可以在任何时候、任何频次直触及达到用户。 在跨境电商领域，最有名的玩转私…
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如今，越来越多的企业纷纷开始利用线上直播抢占着市场份额。疫情之下的直播更是迎来了它的发展的“窗口期”。618期间，淘宝成交额过亿、过千万的直播间已经分别达到了32、434 个，成绩…
