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从抖音引流到拼多多成交，那我们应该按照抖音电商的逻辑选品，还是按照拼多多电商的逻辑选品呢？
具体要看大家的运营需求，主要有两种情况。
一种是原本就有拼多多店铺，有自己的主营产品系列，也在拼多多跑起来站内流量了的，
建议从原有的商品中选择适合在抖音的环境中引流的品来做，这种选品有几个优势：
第一呀，选品本身有站内流量，有好看的成交数据和好评度，能增加信任促进成交
第二呢，优化师对这个品有熟悉度，知道它有哪些优势和特点，也可以借鉴到站外投放的具体操作
最后，因为店铺有成熟的商品系列，你的选品可能为店铺其他可搭配使用的商品做二次引流
另一种是本来没做拼多多，想要短时间尝试入局CID的或者是新手玩家，
建议选择在拼多多上利润空间大，需求痛点明显的品，如供应链有明显优势的，或是功效类特化产品等品类，原因有以下几点：
第一，这种选品也许在拼多多上竞争比较大，但是在抖音站内的竞争较小
第二，选品在抖音站内少见，素材对消费者来说比较新颖，再花点心思创新相对容易拿量
最后呀，基于短时间入局冲刺的投放前提，可适当放开选品、素材、出价的尺度，加速超越稳扎稳打的对手
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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