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伴随着5G时代的来临，流量也开始向移动互联网大规模迁移，传统的互联网获取流量方式渐渐在变窄，企业获客成本逐渐提高，而转化效果也比较差。裂变营销是做私域流量运营其中一个运营环节，通过精细化的运营管理和系统的转化闭环，得到后续的高转化、高裂变、高口碑、高复购，实现用户自动稳定增长。
私域流量裂变营销
也正是因为私域流量营销推广性价比高，而且基本上适合所有公司。所以，我们在具体日常过程中怎么来策划执行呢?
私域流量池若想玩的好，其关键点就在于释放可以抓住用户的痛点，换句话说可以给用户带来哪些好处。具体来说，可以通过以下几方面进行思考。
1、从自身方面出发
我们是不是真的了解自己用户群的痛点和行为习惯，提供对产品和服务是不是真的能满足用户需求;提供的产品是否能和用户拥有着高度关联性;选择的产品或者服务是否能融合当下的热点等等。总体来说，企业提供的产品和服务应当要从用户痛点、产品特点、节日热点、竞品优点等方面进行思考与设计推广方案。
2、从用户习惯出发
找到有关用户对痛点以后，我们就需要来拆解这些痛点和痒点。例如阅读用户群，可能对于怎么提高阅读速度，提高阅读方法比较关心。然后，提出各种解决相对于问题方案，从这当中筛选出适合自己的当下的策划方案。
3、从营销场景出发
在具体选择有关营销推广场景的时候，我们应该还融合企业本身的情况，例如企业在具体投资预算上是多少，能不能给予用户更多的优惠，让用户感觉价值感大、有吸引力。如果这时候可以拥有一些热点、节日、节气等场景的加持，会让势能无限放大，能抓住时机搭配恰当场景特别加分。
腾辉网络为企业提供营销、管理、运营服务全流程解决方案。帮助企业覆盖客户全生命周期，在丰富的场景和触点中提供一致的优质客户体验，实现社交化和个性化的员工管理、公域引流、私域运营服务。
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快过年了，这4个春节生意，稍微用点心去做，比打工一年赚钱还多
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