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美业刚开始都是内引，即从熟人带动做起，维持经营。这个阶段主要是在于积累客户，打出品牌和名声。然后就是外引了，外引有很多种方式，比如派传单，地推等线下传统模式。
所有美业共同坚守的一个经营真理：引流+消耗。
这种事情做得多了甚至不需要任何理论基础，只要坚持去做就会有一点效果，虽然效果越来越差。引流最典型的场景就是上街卖卡或在商场、店门口拉人进店体验，这条路实在是不好走，拒绝率不夸张地说高达99%。这么高的拒绝率，会使商家产生报复性心理抓住一个客人进行过度销售，于是又产生了客源。
如此这样循环下去，产生的不良循环，最终是双输的结果。据统计显示美业的平均寿命不超过三年，也就是说99%的美业在2年内会以倒闭的方式结束经营。这就是残酷的现状。
当然，如果你是一个新手，可能会觉得比较难，所以，应该改变传统的思维方式去做新美业，上面所说的就是传统美业的现状。
至于怎么去改变传统的思维方式去做美业了？新美业不仅仅是包含美业，可以说所覆盖的可以是百业（食品类、零售类、场景装饰类等等），这也是新实体的结合体。对于新美业的美容店是在原来的基础上，把美容店拓展成一个社交空间，前面的咖啡饮品甜品休闲吧，后面也可以是美容美甲护肤等，这种方式也是应用现在比较火爆的网红店，做到场景化、体验化消费，可以自带IP流量吸粉，再加上互联网的传播运营，如此才能保证客源不断的基础上，可以做到消耗，且盈利点不仅仅是美容产品项目，而在于你的门店中所有的产品，包括你的门店也是产品。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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这三种生意月入1-3万没问题，中年迷茫人士可参考只要你不怕辛苦
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