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现在“私域流量”这一词越来越火，逐渐进入了流量为王的时代，跟不上潮流就要被淘汰。但是很多品牌只是停留在表面，比如有些品牌拥有了企业公众号、微博等公众平台，觉得关注自己的粉丝就是私域流量池中的一份子。并非如此，粉丝关注你的账号，单纯是叫做“订阅”，不能完全算作你的私域流量。
私域流量的重点是与粉丝搭建关系，反复触达。与你搭建关系的人，必须是和你利益有关联的人。与你的私域流量搭建关系，并不简单，需要拥有正确经营思维。
建立私域，就像你建立了自己的鱼塘，你可以在鱼塘里养鱼，你的鱼塘越大，收获就越多，在私域流量日常运营，即使没有专属活动，也要经常与用户进行互动，以此增加自身的曝光度，并且在日常活动中潜移默化地增加用户对我们的熟悉度与信任度，这样，后期做营销活动的时候配合度就会比较高。
1、私域流量也是一种长期关系的培养与维护
私域流量的盛行，也让越来越多的企业投入其中，不过也有不少企业期望借助私域流量迅速取得成效。但私域流量是一个系统化的工程，涉及企业的多方面的变革。需要倒逼企业后端，包括研发流程、商品设计、组织架构，都要进行调整。
2、搭建私域的同时不可忽视公域流量建设
私域流量和公域流量并非对立的关系，相反，公域流量是私域流量的重要来源。一个好的营销模型是企业对公域、私域营销进行有效的结合，通过全域流量的有效利用，实现用户全生命周期深度运营与持续服务，实现商业增长。
3、私域流量的精细化运营
企业在构建私域流量之初，往往都会追求用户数量和广度，期望能够更大限度地将用户聚集到自己的私域流量池中。但是随着私域流量的运营的深入，会慢慢发现，那些吸收过来的不够精准的用户，不仅没有意义还会造成营销成本的增加。对于企业来说，需要对自己的私域流量进行精细化运营，对自己流量用户进行更加清晰、细分的画像，有针对性、高质量地为目标客户提供更有价值的内容和服务，提升他们的粘性。
4.私域直播成为关键
直播时代，流量为王，这是一条不变的真理。私域直播对于商家来讲更能精细化运营，再借助平台的功能打造私域流量销售闭环。私域直播品牌价值和品牌的信任感会更高，引流的用户往往是比较精准，用户的流失率会比较少。私域直播不仅是个成交转化的平台，更是品牌最佳的“种草”和“裂变”平台 。
品牌可以在直播间放置任何的二维码，并且引导粉丝分享直播链接到朋友圈或者社群，不断实现高效精准的裂变拉新。在互联网的冲击下，在线下场景遇冷、线上获客加速的当下，私域流量对企业的重要性不言而喻，所以私域直播也是当下引流重要的渠道。并且随着小程序直播、直播基地等基础设施逐渐完备，直播能力开始加速普惠，私域直播的趋势愈发凸显。
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