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大家好！我是乐乐老师，我从事营销策划行业有十多年了，也有自己的经营技巧和理念，今天主要给大家分享一些关于小型美容店活动方案，帮助美容店经营者突破瓶颈，提高门店的收入
目前美容行业被小型美容店占据了一大部分，这也就导致了美容行业之间的竞争越来越大，新老门店纷纷开始倒闭，而新的门店在不断开业，再倒闭中循环，目前最主要的问题是如何让你的美容店在市场竞争和客源拓展中突出重围，站稳自己的脚跟
根据自己的多年经验为大家总结了下面四条方案
一、抓住顾客心理
做销售，其实就是跟客户沟通的过程，在这个过程中需要抓住顾客的心理。
所以不管是做任何销售，都要抓住顾客心理。
顾客一般都会有两种心理：
第一种：想从你这里得到什么或者得到多少。
第二种：你能帮我解决什么问题。
所以销售也是如此，我们在跟客户沟通的时候，要抓住客户的这些心理。
然后针对这些问题提出解决方案，这样我们才能跟顾客更好地沟通下去了，也才能够把自己的门店更好地宣传出去。
二、打造特色项目，增加亮点，吸引顾客
美容院除了在产品和技术上要做好之外，还要有自己的特色项目，可以通过打造特色、创新项目来吸引客户。
比如：
①、推出一款祛斑+美白的服务。
②、推出一款祛痘的服务，并且是针对痘痘肌的祛痘。
④、推出一款新产品组合来进行引流，通过组合来吸引客户。
比如：一个顾客想做面部提拉，那么我们可以给她推荐一个面部提拉项目；而另一个顾客想要做美白，那就可以推荐美白项目来吸引客户。
总之，不管是产品还是服务项目一定要打造出自己的特色和创新，这样才能吸引客户来你店里做美容或养生项目。
三、注重会员管理和维护
门店要想吸引更多的客户，就要让客户成为自己的会员，并给他们提供各种优惠政策和服务。
所以门店一定要注重会员管理和维护，为他们提供更多的服务。
比如：可以给会员制定一些特定的优惠政策；
或者举办一些消费得积分的活动，引导会员分享消费积分等等。
通过这样方式让这些顾客成为你的会员。
只有这样，门店才能更好地让客户成为自己的会员，才能更好地拓客。
四、宣传活动和营销
宣传活动和营销，是让顾客帮你做美容的最好方法，因为顾客都想要省钱、省时间；如果做活动，就能得到更多客户的关注和喜欢。
所以，门店在做活动的时候，一定要注意策划这几个点：
1. 大面积撒网，通过何种渠道宣传推广自己的活动（某音，微信，百度等等）
2. 活动的优惠力度要大，但是要胜于自己的成本
3. 通过活动让一批人购买小型的会员卡，多次单项目
网络引流和实体引流的区别
1. 网络引流群体更广
2. 网络引流不需要人工
3. 网络引流需要资金更少
4. 网络引流不需要你费心
我是乐乐老师，最后和大家说一下，营销策略适合每一个店，但有一个非常致命的缺陷就是没有客源，所以大家在没有客源的时候不用想着做活动等等，要先把自己的客源提升起来，可以关注【全国广告推广投放】很多学生都是做了网络推广自己的店铺客源起来了，再做的活动，让自己的店保持盈利和正在盈利之间
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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烤串8年不涨价，深夜海鲜半价，这家烧烤店凭3招年入14亿
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偷偷告诉你一个，餐饮老板打死也不会说的行业秘密。 有一家烧烤店，烤串8年不涨价，甚至有人说它是“赔钱赚吆喝”，晚上10点半以后，海鲜还半价。可就是这样一家烧烤店，却在红餐网发布的“…
