线上如何低成本拉新引流?


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现在获取流量已经成为了营销推广最主要的问题,流量越多,那么营销的机会就越多。引流拉新的方法分为线上和线下两种,今天给大家分享一下如何线上引流拉新的方法。

线上如何低成本拉新引流?

下面我们来说说不同的流量大、转化效果较好的线上渠道的获取用户的渠道和方法~

一、自媒体渠道

1)知乎:有选择性地进行回答,保证用户活跃度,稳定用户地总数量。

2)今日头条:是比较偏内容分享的渠道,它的用户一般是较为下沉的,这批用户的信息获取能力有限,偏好较为直白通俗的输出内容。

3)抖音:明确用户目标,提升输出的内容质量。

……

二、私域的渠道获取用户

建立分享群,有利于提升成交量,一定要鼓励其他的成员去建立属于自己的分享群。首先将有一定联系的用户拉近建好的社群中,并且同时将二维码分享到朋友圈中国,通过关键词设计来吸引朋友圈的好友关注。

每天在社群中分享有价值的内容,也可以在社群中分享经验,想法,以提升社群内的活跃度和认可度。为了活跃群内气氛,群内需要不定期通过发红包、送礼品等活动来维护群用户。

线上如何低成本拉新引流?

最后一句话总结,线上渠道获取用户,你需要:

具备利他性,要能够给别人提供价值;

抓住目标客户画像,精准产出内容;

“因地制宜”,搞清选择的渠道的运营规则、推荐算法等;

坚持输出内容。

线上如何低成本拉新引流?

  • 免费创建活动——不限投票活动场次、不限制访问量和流量、不限制选手数量。
  • 多维度防刷票——保障每一次投票活动数据真实有效,维护公平公正。
  • 安全稳定——强大的云服务器集群,BGP线路和CDN加速,保障大型活动稳定、流畅进行。
  • 超强活动推广,权威媒体宣传——评选活动和主办方的影响力,提升企业、品牌、协会等主办方的商业价值。

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