如何制作引流脚本(app引流脚本)


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脚本是拍摄视频的提纲与框架。要拍出好看短视频脚本写好事半功倍。通过提纲提前确认好参与拍摄视频的人员(包括摄影师、演员、剪辑师等),服装道具等,及拍摄内容

短视频脚本

拍摄场景

镜号

画面内容

景别

台词

时长

音乐/音效

1. 拍摄场景:根据拍摄的内容确定好拍摄的场景。像拍摄美食需美食场景,拍摄家居好物需温馨的家场景、拍摄美妆需化妆场景等。

2. 镜号:记录拍摄顺序,方便后期剪辑连贯整个视频。

3. 画面内容:视频想要呈现的场景画面,详细的文字化出来。

4. 景别:主要5大景别:远景、全景、中景、近景、特写,一个视频尽可能多的用不同景别,展现的画面感会越丰富。

5. 角度:平拍、仰拍、侧拍、俯拍4种角度,角度越不同画面越丰富。

6. 台词/字幕:视频中显示的台词/字幕。

7. 时长:把控单个镜头和整体镜头时长。短视频时长最佳30s-60s左右,最好15s内有亮点。

8. 音乐:根据画面内容配上适当音乐及音效。

短视频三个高活跃时间可参考:7:00-9:00、12:00-14:00、18:00-1:00。

当然不同视频区域活跃时间可能略不同,最初在不同时间段测试找到属于自己视频领域规律。

选对赛道事半功倍,大家都喜欢看什么内容偏多呢!

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