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21世纪是客户为王的时代，无论什么时候，任何企业商家都必须以客户为王的指导思想来推进事业，也只有如此，这个行业才能长久地发展下去。
而在互联网时代，实体店在电商的冲击下，营销引流成为竞争中重要的一环。实体店不仅需要推广流量，还需要进店顾客，扩大客流量才能让商家在激烈竞争中抢占市场份额。而做促销是很多商家都知道的引流拓客方法，但是很多效果却也不明显。所以实体店除了促销活动，还可以用什么方法引流呢？
今天，我们介绍3个实体店拓客方案，实用性强且运用广，一起来看看吧！
1、自媒体运营，沉淀私域流量
很多企业提起线上推广第一个想到的方法就是写软文。确实，软文推广营销经久不衰，因为人们已经养成通过阅读来增长知识的习惯，所以商家软文只要把握好技巧，能给读者带去共鸣和好处，那一定就会有效果。
除了软文外，互联网时代还有很多类似的方式。自媒体运营就是其中的一种，可以为自己沉淀客户，转化成效果更好的私域流量。这也是众多行业线上推广的第一选择。
目前自媒体平台众多，头条、微博、抖音等等流量大的平台是首选，而且不止是文章，也可以是视频。总体来说，自媒体引流门槛低，效果好，可以多渠道收集客户，品牌产品曝光度就更高。
不过自媒体运营想要有效果一定要用心，现在的自媒体发达，用户也更加倾向优质内容，所以内容不能太空洞和无意义。
2、短视频引流
短视频引流已经是当下最流行的一种模式，根据数据统计，网民人均每天刷短视频1.5个小时，也就是说短视频潜藏着无限商机！目前短视频推广可以分为两种：引流+拓客。
短视频引流，需要商家自行拍摄短视频素材，再经过剪辑、文案加工、最后发布到视频平台。只要有创意，有意义，吸引感兴趣的人来看，就能吸引粉丝到购买产品、或者引流到私域。不过大部分商家并不具备运营短视频的能力，所以这里小编为大家推荐目前受到大部分商家喜爱和信任的短视频引流工具：企拓客智能拓客工具。其中的短视频SEO，可以帮助商家实现视频引流的目的。
企拓客短视频SEO服务功能，就是用户在视频平台搜索关键词的时候，在排名靠前的位置能看到商家的内容，就能有效提高内容曝光度。目前企拓客seo具备以下两种实用功能：
（1）创作视频内容：企拓客可以为商家生成视频，商家只要提供视频所需的素材，企拓客就可以快速打造出多条视频，让视频内容更优质更快曝光；
（2）优化视频排名：紧跟热搜标题与热度话题，贴合短视频优化策略优化视频质量和选词，提升曝光度，提高站内排名，让企业的营销转化更高效，获客更便捷。
很多人总以为靠刷视频就能上热门，其实这种方法在早期有一定的可能性，但是随着平台机制的完善，靠刷把一个短视频顶上热门概率是很低的，所以越来越多企业商家开始运用短视频SEO来实现快速曝光的目的。
3、短视频获客
当你知道如何利用关键词搜索客户的时候，其实你就掌握了短视频获客的门道。
企拓客短视频线索获客功能，就是整合多条优质短视频线索渠道，海量销售线索中，运用关键词帮助商家在热门平台中锁定更精准的线索。全面了解客户意向信息，准确掌握客户需求与合作的切入点，从而快速获客，实现高效赢单。
它有三个获客方法，“从指定视频中获客”“利用关键词搜索所有潜在客户”“从指定的用户主页中获取客户。”
“指定视频获客”适合从热门短视频中获客，比如一条热门短视频底下有一两千个评论，那么企拓客就可以帮你从这些评论中筛选意向客户。
“利用关键词搜索所有潜在客户”适合全平台中搜索精准客户，通过关键词就可以精准筛选出任何视频底下有意向的客户。
“从指定的用户主页中获取客户”适合从同行账户中挖掘潜在客户，100个潜在客户不如同行10个意向客户，只要能挖掘到同行客户，那么赢单事半功倍。
实体商家最大的痛点在于人流量，因为电商方面的冲击导致实体店铺人流量下降，销售额就达不到是实体商家的最大的痛点。
所以，现在最好的拓客方式就是利用互联网平台进行拓客成交，商家在保留传统的促销活动之外，也要不断尝试新的拓客方法，一成不变注定是难以成功的！
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?“天天拓客，却留不住客…” “留下的客户只体验不升单….”“升单的顾客不复购、不转介绍….” “客户少，员工积极降低，业绩一天天变差̷…
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微信多年龄段的应用普及，让小程序的推广速度超过很多人的预期，线下传统/实体等中小型品牌开始寻求线上发展的机会。 较于规则繁荣，长线运营的电商平台，小程序的优势强烈而明显，私域流量、…
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