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虽然说现在做独立站的跨境电商不少，但是，就当前自建站整体的市场情况来看，大玩家的效果更为直观。独立站对小玩家所具备的能力和素质要求相对来说要求较高。在未来1到2年内，独立站这个词出现的频率应该还会越来越高，最终完全成为跨境电商的必然趋势。虽然说借助荣创出海（Shopline）的工具可以快速建站，但是，刚刚建好的独立站是没有任何流量的，无人问津的独立站并不会有任何作用。所以，需要搞清楚跨境独立站怎么推广，看看如何才可以快速掌握并且占坑布局品牌独立站。
首先，如果想要让独立站快速被人所知，可以借助红人、流量主的私域流量来进行推广。这种独立站推广的流量成本相对较低，但是转化率高。卖家可以考虑在国外社交媒体平台上寻找一些符合产品定位的红人，让网络红人在社交媒体上发布产品广告，进行独立站推广和引流。
其次，如果想要让独立站推广的效果立竿见影，最直接的引流方式就是烧钱投广告。如在社交媒体YouTube、Facebook、Twitter等平台上面投广告，社交媒体已经成为我们生活中不可缺少的一部分。社交媒体的形式越来越多，功能多，各具特色，用户的使用习惯也各不相同，可针对产品的定位选择合适的社交媒体来为自己的外贸网站做推广。
最后，如果不急着看到效果，可以考虑免费的独立站推广方式，比如说SEO，简称为搜索引擎优化。虽然说会花费大量的时间，但是这种方式是免费的，更为长久且稳定，更适合个人、新手小白卖家。或者采用小组营销的方式，搜索与你行业相关的群组并加入进去，之后可以在群内植入你的产品信息。挑选一两种方式组合起来，做好了效果也是非常不错的。
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