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厉害了！1家50多平米的单体母婴店，半年把月销售额从2万提高到20万！
听起来不可思议，半年盘活门店，提升幅度还那么大，怎么做到的？通过A店老板的分享，笔者总结了这家门店的成功秘诀，有以下几点值得借鉴：
1.开展社群拼团
A老板分享到，她的线下门店不大，只有50多平米。但是她有两个群，一个群400多人，另外一个群200多人。她分享到，她刚建群的时候，群里面只有52个人，但是后来通过拼家庭必需品、日用品，比如鸡蛋、面霜这些，锁住了老顾客，还让老顾客帮忙拉了很多新顾客进来。
她说：一个群就相当于一个线上门店，经营好了，一样可以出业绩。通过线上拼团，线下引流到店，还能反哺门店客流量，带来业绩增量。
A老板认为，对于母婴店来说，如果没有专业度，不能走调理型门店的路子，想靠纯卖货，就必须讲究高效快速周转，社群团购的方式就非常适合。
2.找准需求，精准选品
A老板分享了一个案例：湖北一家母婴店老板在自己的社群里，一晚上拼了1000多斤西瓜。他是怎么做的呢？首先，去找到卖西瓜的谈价格，你这车西瓜，我要400斤，最低给我什么价格？谈好了价格，比如说1元一斤，这位老板一分不赚，原价给到他的顾客。
很多人会说，那怎么能一分钱不赚呢？赚个辛苦费也行啊！
殊不知，1元钱一斤肯定是市面上零售价里最低的，拼团只要一开始，就会在周边传开，顾客拉新的效果比你挣那三瓜俩枣的不强多了？
在选品上，A老板也很有心得，她的经验都是在实战中总结出来的。她说最开始，她都是天天去水果批发市场转悠选品，跑市场跑多了，对品类价格也熟悉了，知道哪里有高品质的产品，就可以随时开团。
还有就是通过群里顾客的反馈，大家需要什么品，然后再针对性地去找。
3.筛选客户，简单粗暴清人
很多母婴店老板说，拼团吸引来的都不是母婴店要的精准顾客，这位老板有妙招。
她针对0-3岁顾客设定活动方案：奶瓶清洗剂直接进货价1.9一个，仅限群员享受。奶瓶清洗剂是消耗品，可以重复做，而且吸引来的都是精准顾客，都是宝妈群体。而且，这个优惠力度非常吸引人，所以，也能快速达到裂变的效果。
除了通过定位人群来设定活动方案，做到筛选顾客以外，这位老板还有一个妙招：定期清人。
“我的群清人简单粗暴！”A老板分享到，她的社群从来没有满群过，因为她都是主动清人的。她说社群的人数，要追求质量，不要追求数量。
她清人的理由可以借鉴。清人之前，她会选几个福利，发图到群公告，告诉大家今晚要发福利，为了让群里VIP更大空间享受到福利，就要把不是VIP的人踢掉，不好意思。
就这样，名正言顺地把最近几个月不活跃不怎么参与拼团的人清理掉。同时，也让更多想留在这个群里的顾客有紧迫感，从而每次拼团都跟紧节奏。
总之，有人在逆境中躺平，有人找方法，不断创造活下去的机会。《中婴商情》之前做过社群运营的调查，有近63%的门店做了社群营销，其中主阵地在微信群，这个比例一定还会上升。
商业环境在变化，社群运营已经是门店必备基本功了，未来门店导购必备技能还有直播、拍短视频等，您的母婴店能跟上节奏吗？
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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再小的个体，也有自己的品牌！这是微信公众号的宣传语。 上一期我们讲了微信公众号的两种类型和定位及建议。 这期分享：通过微信公众号引流的5种方式： 1、创建微商城。 我们实体店要根据…
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CPA推广是骗局吗，不会，因为媒体营销、网络广告、手机客户端、分销平台、搜索引擎营销、资源合作营销、分类信息等，模式总是千变万化，但万变不离其宗，不管那些推广渠道都只是为了一个共同…
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