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在名片上加一句话，把它变成现金券。不要告诉我你的企业还没有拿到名片。名片是客户与你的业务联系的第一份书面信息。名片能给人关于商业的第一印象。不管你的企业有多小，请为你的企业制作一张名片。这张名片是一个载体，让更多的人了解你的业务。没有它，你会少赚50%的钱。
那么，这张名片应该是什么样的呢？有些人的名片是用最好的材料，最好的创意设计出来的，却得到了最愚蠢的成本。谁会喜欢这么漂亮的名片？除了名片爱好者和收藏家。
但是你的目的是让顾客喜欢你的生意。你需要名片来为你赚更多的钱。
现在换个问题，首先要考虑的问题是:你的名片对客户有用吗？有什么用？现在的商业时代，大多数人都被各种各样的名片塞得满满的，不愿意再多加一张。
所以，只有把你的名片设计成提供有价值的信息卡，才能被客户留住。从这个角度来说，你的名片除了联系方式和产品管理之外，还应该多一项:福利。这个优势应该会让你的目标客户愿意保存你的名片，甚至主动把你的名片告诉更多的人。下面这个例子相信会给你很大的启发。
刘先生经营一家家常菜餐馆。客户多来自周边小区居民，客户群相对稳定。创业初期，因为周围餐馆少，生意还不错。但随着区域的成熟，居民数量并没有增加多少，反而出现了很多餐馆和小吃店，生意逐渐冷清，一些老顾客也很少光顾。
在这种情况下，刘先生从最简单的名片营销入手。刘先生的第一步，是思考如何让自己的餐厅名片给顾客带来实实在在的好处，并让顾客更长久地保留下来。刘先生的餐厅名片就是在这个思考方向下做出来的。刘先生的店不大，有时候在用餐高峰期，会出现座无虚席的情况:刘先生希望用名片营销来增加订单量。一是增加的顾客不会造成店铺的拥挤，二是点餐的顾客可以无限发展。
这张新名片已经成型，包括这些元素:
1、单笔订单到80元，送10元汤；累计到800元，送100元优惠券。刘先生原来的餐厅名片只在正面印了餐厅联系电话，背面印了菜单。这正是大多数人购买名片的方式。这种方式对客户有什么好处？没有任何吸引力，客户就没有什么动力保留他们的名片。这种名片不会有太大的推广作用。但是加上这个推广头衔就不一样了，推广效果非常明显。同样的名片，有了这句话，点餐的顾客增加了3倍多。
但由于需要专人送餐，成本会比顾客去店里高很多，所以必须要求一定量的食物才能有所收益。刘先生发现之前点餐的小X客户金额集中在40-60元区间，于是赠送10元楼堂，刺激客户增加单笔消费80元。而积累800元也是为了巩固客户。
2.名片使用专用订餐手机号，客户可以短信订餐或接收菜单；因为刘先生想通过营销扩大订单量，所以用了专门的订单手机号。这个手机号是专门给顾客点餐用的，有很多好处。第一，不受其他手机干扰，这点很清楚。第二，每一个客户的来电都会自动录音，让你很快了解客户信息。第三，可以收发短信，非常方便低成本推广。
3.名片两面预贴双面胶，方便客户随时将名片贴在墙上等地方；经营过餐馆的朋友都知道，点餐的顾客往往是固定的那种。很多餐馆老板都没研究过。为什么这些顾客需要点餐？点了几次为什么不点了？造成这种情况的原因有很多，但其中一个是:有些客户找不到你的订单号。刘先生想到这一点，就在自己的名片上预贴了双面胶，并告诉客户，可以很容易地将胶纸撕下来，贴在墙上和冰箱上。
4.记录每个订购者的电话号码和消费金额。我知道99%的餐馆老板根本不记录顾客信息，也不统计消费金额。这个可以理解，因为工作量很大。但是如果你想和客户做更多的生意，你必须尝试做一些事情。不仅仅是餐厅，任何一家店商都应该做这项工作。除非你的店铺生意是针对流动人群的(比如火车站周边)，如果你仔细观察，会发现你店铺的客流量往往只是那些群体。
刘先生准备了一个笔记本，专门记录每个订餐者的电话和消费金额。通过这些简单的数据，他之前模糊的客户消费群体顿时清晰起来。然后他又开发了一些有针对性的菜品，比如定制汤、家庭餐按时送、农民花生油菜(针对无良地沟油)等等。
你越了解你的顾客，你赚的钱就越多。
只需要通过一张名片和几个简单的步骤，不需要扩大店铺面积，也不需要花钱重新装修。刘先生的餐厅生意比以前更加红火，几乎垄断了周边小区的家庭点菜市场。
在名片上加一句话，把名片变成促销卡、打折卡、礼品卡等。，让客户愿意保存你的名片，让客户把你的业务介绍给别人，让客户给你带来更多的客户。这就是名片的病毒式营销。
表面上看，简单的名片营销手法很轻松，但本质上，如果你没有透彻理解其中蕴含的商业理念，你可能无法充分感受到这种手法的神奇。
那我告诉你一个关于名片的营销技巧。名片不仅要提供联系方式，还要给客户更多的东西，提供能让客户受益的东西，让客户愿意主动联系你。比如下面这个案例。
某女士服装店在学习了名片的简单营销技巧后，受团购启发，在名片上加了这句话:“贵族包单价1800元。如果和有限的几个亲朋好友一起买，只需要300元。”名片上附上了这个包的照片和介绍，非常漂亮。
然后服装店老板把漂亮的包包放在店内最显眼的地方，在名片盒里写着:免费获得一张限量团购优惠卡，本周有效。几乎每个来店里的顾客都会自己拿一个，超过60%的顾客会在一周内带三个亲戚朋友来买这个包。(这款包的款式多达10款。经营过服装的朋友都知道，客户有一种不相似的心态，不喜欢撞衫，包，裙子等。)
这个包的实际购买价格是280多元。服装店老板虽然没赚到钱，但也不亏。关键是通过这种简单的名片打折团购营销，客户主动给你介绍更多的客户。每天服装店的人气都很旺，人气旺，大大带动了其他服装品种的销售。
现在，总结一下名片营销技巧的要点:
1.名片是陌生客户联系你业务的第一信息载体；
2.大多数实体店老板忽略了名片的重要性，不了解其营销功能:
3.名片不能只是名片，应该成为你的优惠卡、礼品卡、团购卡、会员卡等等:
4.名片要能给客户一个好处，让客户愿意保留和传播你的名片；
5.任何实体企业都可以通过应用简单的名片营销来快速拓展业务；好了，希望你能很快理解这个名片营销的技巧，和我分享一下你应用名片营销后的惊喜！
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B站以前作为一个二次元文化平台，更多地吸引了喜欢动漫、游戏的年轻人。不过现在随着平台生活化、大众化内容的丰富，B站也越来越成为各大品牌推广引流的平台。 在网络上，我们经常看到利用视…
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当各位老板在各渠道投放广告时，一定会想的一个问题是，怎么可以让投入的成本获得尽可能高的收益率？ 投放广告，我们往往会选择在公域流量平台投放广告，然后将这些平台的流量引流到私域平台进…
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上期我们说到了品牌自播是企业长期发展的必经之路，而且，现在有很多的企业已经在尝试直播了。但是，在小编与众多的品牌方进行沟通的时候发现，很多的品牌直播效果并不是很好，直播间人数寥寥无…
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随着购物渠道增加，购物场景不断扩展，实体店的竞争对手越来越多，竞争也越来越激烈。 很多实体店商家为了门店引流绞尽脑汁，对前期的引流工作非常重视，却忽略了后期的锁客环节。 实际上，增…
