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看到这个标题，估计您会想本篇文章是不是在推荐选品渠道？
No，笔者是想探讨一件代发模式的优劣势。
01
一件代发普遍，颠覆奶粉价盘
母婴行业这几年受疫情影响，线下门店进店率大大降低，很多母婴店为了更方便维系顾客，选择了线上一件代发。
笔者也做了小范围调查，不少母婴实体店老板都反馈，或多或少都有做母婴一件代发。
比如，自己店里没有卖通货奶粉，但是顾客店名要，就只能找渠道一件代发。
但是，线上一件代发导致了严重的窜货问题，奶粉价盘被一件代发搅得天翻地覆，最终影响了门店自己的收益。
因此，很多老板对窜货现象痛恨不已。《中婴商情》的调查显示，55%的母婴行业老板认为窜货是损人不利己的行为。
《中婴商情》也曾在头版文章里明确表示过，奶粉品牌集中化，您是受害者，您更是帮凶！
如果单从奶粉品类来看，一件代发可能更多的是弊大于利。不仅影响了奶粉价盘，还会因为来源不明，而导致顾客与门店之间的各种信任危机，得不偿失。
02
母婴用品一件代发，得一分为二地看
除了奶粉品类，在敏感度不那么强的用品上，一件代发就更明显了。
作为母婴线下店，陈列橱窗有限，不可能把所有的品牌都囊括到手。当顾客问起某个自己没有的用品品牌时，一件代发刚好解决了门店的问题。
在跟渠道沟通的过程中，笔者就发现，母婴店老板的心态大多是：用品本来量就不大，小众品牌无人问津，毛利再高也难推，还需要耗费很多精力。
网红用品不挣钱，但是品牌产品可以引流。只要顾客愿意在我这里下单，我再想办法通过其他产品转化。
还有的老板就是能出一单是一单，现在大钱挣不到了，小钱再不挣就更没钱挣了。
虽然看起来有点危言耸听，但是很多老板就是一边痛恨一件代发，一边自己在做着一件代发。改变不了现状，就只能随波逐流。
笔者认为，前者的心态可以理解，但前提是自己必须有过硬的转化能力，比如专业营养知识，专业育儿理念，专业的售后服务，否则，因为价格优势吸引来的顾客终将因为别处便宜而溜走。
后者的心态不可取，如果奶粉不挣钱，本身又没有其他的锁客能力，再不靠细分品类保住利润，门店就岌岌可危了。
总之，一件代发之所以发展至今，是互联网和物流快速发展的产物，在某种程度上是解决了沟通和零售的效率问题。我们需要做的是有效利用这种新模式，为我所用；而不是被工具牵着鼻子走。
所以，我们不抨击“一年代发”本身，而是要提醒母婴渠道老板，适度使用一件代发，选择可靠的渠道一件代发，择取部分产品一件代发。
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疫情过后，该做什么生意？参考这10个小生意
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关键词：跨境电商、培同跨境、跨境服装、服装品牌 服装一直是跨境电商的热门选品，一方面是因为服装需求旺盛且稳定，另一方面我国服装在供应链上的优势也尤为明显。 据相关研究报道显示，我国…
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泰山众筹引流、成交、复购、转介和裂变
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从货币发展的历史来看，实物、金融铸币再发展到今天的纸币货币，货币形态随着科技进步、经济活动发展不断演变，数字货币就是当下社会科技进步环境下的一种货币形态，并且衍生出了多元数字货币形…