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疫情当下，从事书店经营的朋友都清楚，单靠线下客流量已经无法支撑实体书店经营支出，线上线下同步引流，已经成必然趋势。晴川软件和您一起聊聊，书店如何进行精准引流？
一.巧用引流促销活动，精准获客
拿一本知名度比较高的书，做引流款一元购，另外几本相关书籍做促销，每本只需十元。这样一来，大部分读者朋友都会有购买的需求，然后我们再标明，优惠购的书籍只能到店现场领取。
那么读者到店之后我们要做什么呢？我们低价促销让读者购买高知名度的书籍，目的是为了吸引读者到店。
到店后，一方面我们可以通过会员储值卡的活动来绑定更多读者用户，在店内或者线上宣传单上，做充值200送30，充值500送100的活动，再利用会员消费送积分，在会员下次购买书籍时，积分可抵扣现金形式，绑定更多精准读者用户的同时也可以做用户做留存激活。其中，在会员管理具实施中，我们还得用到图书管理系统，常用的图书管理软件都能实现会员管理功能。
二.品类多元化和场景多样化布局，满足读者不同需求
不管是经营书店，零售店，文具店还是其他实体店铺，单一的产品形式和消费品类都很难满足不同用户的需求。我们在书店经营中也是同样的道理，只有了解我们绝大多数用户的多样化需求，尽可能在我们店内得到满足，才能真正留住读者用户。
在选品方面，比如我们店内的青少年学生群体比较多，那么我们要清楚学生群体的日常购买需求有哪些？我们除了正常的书籍品类之外，我们还可以在店内陈列文具类商品，精美小饰品，美味小零食，甚至是潮流文化类商品。这些多元化的商品，可以满足学生群体多样化的需求，自然可以提升店内单体购买力。
除了选品之外，我们书店的消费场景也需要不断地升级迭代，不管是学生群体，商务人士，还是遛娃家长，进入我们书店后，除了正常的书籍预览和购买需求外，大部分都会有餐饮类的消费欲望。那么在书店内，我们做些简餐和水吧消费场景，对读者消费群里来说将会是更加舒适的体验。细节上，我们在收银管理上，采用智慧收银系统会增加更优质的体验，常见的图书管理软件就能实现智慧收银功能。
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