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再小的个体，也有自己的品牌！这是微信公众号的宣传语。
上一期我们讲了微信公众号的两种类型和定位及建议。
这期分享：通过微信公众号引流的5种方式：
1、创建微商城。
我们实体店要根据经营范围创建我们的微商城，同时把微商城与公众号绑定，原因有2个：A：方便我们的粉丝消费。B：带来额外的流量和销售额，建议将线下实体店的相关介绍和图片，核心项目，核心优势等信息上传至微商城，有图有真相有特点，增加可信度和认同度。
2、绑定会员卡
实体店用微信公众号上的会员卡功能，开通会员卡，粉丝就可同时享有线下实体店和线上微商城的会员待遇。如积分兑换，限时好礼，促销政策等，增加粉丝的向心力和消费积极性。
3、引流至微信群，
将微信公众号粉丝导入我们的微信社群，进行社群维护、营销、沟通，不定期推送活动信息，增值服务、团购活动等，
4、定期推送高价值信息。
请大家明白：对于无意义的价，低价位的内容，尽量少推荐。
所谓高价值信息，有2个层面：A：能够为粉丝带来实惠。如优惠、促销、折扣、赠送等信息。B:能够为粉丝带来价值，如通过专业文章的推送。让粉丝感觉到有价值!请大家明白2句话：A:感觉到有价值比真的有价值更重要。B：中高端客户追求价值，低端客户追求价格。
5、线下向线上引流。
线下线上双翼齐动，我们实体店也可以让我们的客户引流至公众号，请大家明白，每一个客户背后是什么个家庭？我们可以在店内放上公众号二维码，让客户关注，进一步实现客户的绑定，提高客户黏性和忠诚度，实现重复引流、重复消费、重复裂变。
最后说明一点：运营微信公众号，切记只发广告，没有高价值信息的分享，就不会有粉丝互动，况且只有简单粗暴的广告，客户体验感极差，就不会达到沉淀粉丝和引流的效果。
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近几年来，随着直播平台的崛起，越来越多人开始做直播赚钱。可以说直播行业带动了一波又一波主播的发家致富。比如游戏直播，带货直播等等，那么直播行业到底该如何运营变现呢？今天，我们就一起…