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随着行业的竞争越发激烈,越来越多的广告主都想要抢占先机,收获各平台的流量红利。但是除了需要本身优质的产品和服务外,广告主还需要学会借势,选择一个优质的平台来进行营销推广,往往能够事半功倍。
移动互联网的今日头条平台旗下的抖音,是一款短视频社交软件,它以趣味、短简的视频内容展示给大家,深受新一代年轻群体的青睐,到目前为止用户数量已经快接近3亿了。2018年更是超越Facebook成为全球下载量最高的苹果APP应用。毫无疑问,抖音里也隐藏着巨大的商机。那么,如何通过抖音广告线下引流?
一、设计好落地页
想要通过抖音广告线下引流,就必须要在制作好的视频广告里面插入相应的广告落地页。而落地页的设计非常重要,因为它涉及到广告的转化,所以设计的落地页就要取得消费者的信赖。
二、场景植入
很多本土服务是通过抖音引流到线下的门店,所以拍摄的抖音视频就要突出你自家店铺的特色或品牌,通过巧妙的场景植入来让用户记住你的品牌。
三、口碑营销
用户在消费时容易被推荐和种草,所以可以突出产品的差异化优势,然后在抖音推广过程中多创造与消费者互动的机会,鼓励他们多分享产品的消费体验,在增加产品的可信度的同时,也通过了口碑营销来刺激别的用户购买。
本地行业推广选择传统的线下发传单模式已经很难有好的效果,很多用户现在拿到传单都是转身就丢了。线上推广虽然很合适,却难找到核心用户,很多时候投了大笔钱打广告却没有吸引到店,转化效果一点也不好。
其实想要破解这个困局,除了可以借助抖音这个优质的平台外,还可以找专业的抖音代理解决推广难题。因为他们经验丰富专业度高,不管是视频广告的制作还是广告的及时调整优化,都会有专人负责,对于广告投放过程当中的疑难杂症也能迅速解决,省心省力。
推广加wx:(you6600a)
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