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无论是做什么行业、什么产品的商家，都纷纷开始在抖音上做宣传。抖音有着非常庞大的用户群体，2022年每天就有七亿以上的活跃用户，流量自然也是非常多的。
有流量就要利用起来。尤其是对于互联网时代中的企业，抖音作为目前用户碎片时间使用率最高的app之一，品牌做营销肯定绕不开抖音。
所以要如何在抖音上做营销呢？这里分享三个途径给大家！
途径一：借助KOL的力量
抖音作为内容型平台，除了离不开好的内容，精准引流也十分重要。
第一步就是要吸引人关注，这里可以用到利用网红宣传的方法。之前我们不止一次强调过，网红的力量是什么？TA可以为你在某个领域精准吸引到一批人群，通常TA自己也会自带一批“忠实粉丝”。无论是新粉还是老粉，都会由该网红去主导他们在这个领域的行为。就是说，他们会以这个网红的行为作为他们的行动方向。并且下次还有可能会复购。
所以找KOL达人合作，可以精准地为品牌留存到一批客户，实现引流拓客。
途径二：借助抖音广告宣传
可以在抖音上和官方合作做广告投放，但是相对来说成本也会比较高，需要准备充足的预算。对于一些中小型企业来说需要慎重考虑。
抖音上投放广告有以下方式：
① 信息流广告。这种方式是在APP“推荐”页面出现的，这种方法可以提升广告的转化率和广告费的利用率，同时还能升级用户的观看体验，创意定制的方式也有更高的互动性。是比较适合企业的一种方式。
② 开屏广告。相信各位抖音玩家都注意到了，在你打开抖音的时候屏幕上都会出现5秒钟左右的图片或视频形式的广告，一般看完之后就会进入推荐页面，这就是开屏广告。
途径三：自己经营好抖音账号
这个方法需要长远可行的计划才可实施。经营抖音账号是个很长远的工作，包括运营账号、内容输出、创意策划、后期制作、广告投放等等方面……但是只要经营好，就能带来不可预估的流量。
如果自己的力量有限，可以找代运营公司合作，专业视频拍摄，并进行精准投放。
从视频拍摄、脚本策划，到公众号和短视频账号的运营，神鹰传媒有专业团队和设备，一站式解决问题。除了定向的视频推广，还可以进行多平台的人群精准投放，在节约成本的同时，达到更好的效果。
需要专业的竞价推广、视频制作、网站建设等服务，欢迎联系广州神鹰网络科技有限公司，专业团队，明码标价，售前售后服务有保障！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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什么叫引流客源（精准客户引流是什么意思）
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2022年7月19日 am4:56
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