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顾名思义，引流品的最大作用就是引流，通过它把顾客吸引到让里面来。这决定了引流品一般不是在店子内成交的，一般通过网络或在店铺门口等地方成交。
引流品一般是店里最有吸引力、性价比最高的产品。这类产品适合大部分客群，年轻的会要，年龄大些的也会选，女的可以买，男的也可以买，既使家里有，也可以买一些储备。这些产品一般是日常用的消耗品，比如洗洁精、洗衣液、洗面奶、纸巾等，客户经常买，但也经常消耗。用完了就想到你店铺里面来买，就实现了客户经常回店的目的。
这类产品还有一个特点，那就是同质化严重，客户对是什么品牌，在哪买等，不敏感。因为品质都差不多，大多数情况下，哪家便宜就在哪家买。所以，定价一定要定出让客户瞬间心动的感觉，马上就下单的冲动。当我们的引流品能做到这样的价格优势时，接下来就要让好产品被更多的人知道。
尽一切努力展示引流品。
在店铺门口展示引流品，把它放在最显眼的位置，能放在外面就放外面，不让放外面，就放在橱窗里，陈列的漂漂亮亮的，把价格标的显示些，让那些路过的人能轻松看到。
通过网络展示，比如朋友圈、客户群、网店的首页等。目的就是让客户更容易获知这些优惠。在展示时，方案、图片、视频等，要全，内容要简单直接，向客户传达引流品质量好、价格优的特点。
让员工重点推。为了让员工聚集引流品的销售，可以设置一些考核或奖励的措施，让员工认真学习引流品的知识，并能分配精力去做好引流品的销售。
我们店现在的引流品
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为深入推进夏季治安打击整治“百日行动”，依法严厉打击电信网络诈骗新型违法犯罪，近日，三原县公安局法制大队深入反诈中心，开展电信网络诈骗案件“跑分、引流”团伙侦查打击专项培训。 法制…
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营销界对“品效合一”话题争论（“品效协同”描述品牌和效果相辅相成的理想状态）
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营销界对“品效合一”这个话题争论已久，2022年这个话题还是很热，我宁愿用“品效协同”这个词去描述品牌和效果相辅相成的理想状态，虽然很难，但可以做到，CMO也必须以此作为当代市场营…