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时尚的门店千篇一律，有趣的童装万里挑一，在消费者越来越挑剔的今天，在审美升级的现代社会，童装积压似乎成为了不可避免的开店难题。
为了解决大家的压货难题，我们挖掘了一些可能导致货品积压的原因，并根据这些原因给出一些参考建议，希望可以对大家有所帮助。
1.进货太多导致货品积压
错误的估计需求量是导致积压最常见的情况，即便你选择采购的童装产品再好，没有足够需求的前提下只能堆在仓库。
这种情况下，经营者能做的只有用打折促销或者买一赠一的方式，用压缩利润的方式带动销量，减轻门店的库存压力。
更重要的，其实是经营者需要在进货前做好市场调研，精确预估每种款式可能的需求和销量，将每一份进货成本花到刀刃上。
2.款式落后导致货品积压
童装经营者需要具备时尚嗅觉，你的审美要保持和大多数的消费者一致，就算不懂时尚，最起码也要做到洞察时尚。
这种情况最好的方式就是将这种落后于潮流的衣服当作消费赠品，消费者对于免费产品的宽容度永远更高，虽然会损失一部分利润，但你还可以赚到一个宽松的库存。
3.不可抗力导致的货品积压
童装门店的不可抗力多数都是因为天气情况，近年来气候变得不再稳定，忽冷忽热和冷极热极带来的结果就是本应该销售一空的当季产品变成了库存。
面对这样的情况，灵活销售才是关键点，在天气突变的时候举办暖心小换季活动，一季购两季的宣传让所有消费者都有了消费的理由。
这就是童装经营商的捆绑销售，用组合套餐的方式，畅销带动滞销，当季带动不当季，消费者获得了实惠，你也获得了不错的产品动销，释放了库存压力。
无论什么行业，永远是新手更容易走弯路，与其自己不断地试错，不如找到一家靠谱的品牌达成合作，在降低经营风险的同时，还能帮助你快速入行。
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