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今天来给大家讲讲小红书的投放策略应该怎么做，当我们在小红书做投放时，目的是希望能从小红书上得到推广和引流，所以制定一个良好的投放策略很有必要，那么下面鲸众文化就来和大家讲讲要怎么做吧。
制定小红书营销策略首先要知道小红书内部机器推荐算法，投放在适合的地点适合的时间给适合的人看到，也就是天时地利人和。我们要知道小红书账号是有等级的，根据注册的时间、发布的笔记数量、粉丝数、互动量等数据来给予账号一定的权重，当账号权重越高，等级越高，那么发布的笔记排名就有可能越靠前，推荐也会越多。
在做小红书推广投放时，选择合适的账号，合适的达人很重要。下面具体讲讲。
一、筛选账号
选择高质量、高权重以及和品牌契合度高的账号。
二、腰部达人
寻找质量不错的腰部达人账号合作，小红书种草不一定是要头部达人，腰部达人合作也很重要，在垂直领域深度种草，可以让圈层中的人塑造专属的存在感和归属感。
三、素人种草
素人种草是很重要的一环，可以大量铺设，数量多可以形成一定的口碑，引导更多用户关注，同时也能增加粉丝对品牌和产品的关注度，促进转化。
四、排名优化
小红书笔记也是有排名的，排名越高的笔记越能得到用户的关注，可以从内容、关键词、发布时间、用户行为等提升笔记排名，获取更多的精准流量。
五、引导购买
可以通过插入商品链接、福利社商品推荐以为用户推荐等方式来引导用户购买，这也可以增加商品的曝光率让更多的用户知道并且购买。
好了，今天的内容就讲到这里，了解更多可搜索鲸众文化：http://www.kingzon.cn/
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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引流很简单，真的很简单，难就难在什么地方呢？ 一个字：懒，绝对占大部分 在我的微信上，每天都有很多人加我，都是需要流量的朋友，有的做微商，有的做推广。 我告诉他们方法，让他们去操作…
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用流量上推特好不好（用流量上推特违法吗）
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谷歌seo优化引流，是独立站最需要的推广渠道之一。Twitter引流 它的推广优势在于： 1.谷歌在境外的覆盖率就不用说了，这些在网上都能够查到。有了覆盖率，在人们心目中的地位就高…
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实体服装店线上引流_线下销售
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每年“双十一”到来前，不少市民就已经将购物车加满，时刻准备着“抢”入自己心仪的产品。在电子商务发展迅猛的今天，本地实体服装店如何搭乘电商这趟“快车”，实现稳步发展的呢？对此，记者进…