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根据艾媒咨询发布的数据显示，2018-2021年期间美容理发行业注册量急剧增加，截止2022年1月份，注册总数量已经达到84万。这么多的理发店，也意味着竞争越来越多。所以就有很多理发店老板们在发愁，理发店开在人多的地方，一条街能有好几个理发店；开在人少的地方，客流量又少。
不过，就有这样一家美发店，在万千门店中脱颖而出，即使门店新开，却在短视频取得了不错的业绩，成为了本地网红店！
这家店是怎么做到的？其实主要的原因是他们选择了让短视频本地生活从业者帮助运营，将拓客营销阵地选择在了视频平台。
因为美发行业天然具备内容属性，短视频可以直观、动态地展现理发师们的专业技术，相较图片、文字等形式更具说服力，也更有冲击感。再加上短视频平台流量大，兴趣推荐算法很好地帮助门店精准获客。在视频POI地址里挂载上商家套餐，通过视频传播给同城潜在客户。对于生活服务类美发商家而言，这无疑是很好的一种降本增效的变现方式。
除了短视频，该商家还通过视频直播促进了交易的完成，12小时交易了300万。直播间加入了“发型培训指导”的内容，邀请到专业的美发老师在直播间讲解美发、护发小知识，有效地吸引到了大批用户进入直播间，提升了直播间观众的停留时长。为了让用户能一边观看直播一边下单，快速地锁定潜在客户，同样地，本地生活从业者在帮商家打造直播时，在直播间挂载了短视频本地团购平台，并在团购平台上架了不同价格的产品进行售卖，以适应不同消费能力的客户。
关于组品，建议大家可以这样设置：
引流款：低价洗剪吹+造型（20-59），低价洗剪吹3-5次卡（59-199），低价烫染（99-199）；
利润款：中高价护理3-5次卡（99-999），中高价烫染（199-699）；
必需品：洗剪吹（低价、低级别）；
关键品：多次卡（洗剪吹卡3-10次，护理卡3-10次，烫染卡3次）。
可以说，短视频本地生活业务不仅给美发商家挖掘出了新的生意机会，也给本地生活从业者带来了盈利的商机！现在入局，为时不晚！
想要加入本地生活业务的小伙伴马上行动吧~具体参与方式可以私信了解！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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面对流量红利结束，成本不断上涨，竞争进入存量市场，餐饮品牌怎么才能突破增长瓶颈呢？ 单纯依赖拉新获客，企业将付出巨大成本，现在企业只有把用户放到离你最近的地方，经营好已有用户才可能…
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微信技术引流怎么做的（微信技术引流怎么做好）
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有很多小伙伴在新开的门店不知道怎么引流和拓客，不知道怎样才能广而告之、招募更多的会员，其实，线上线下的引流方法数不胜数，下面就和大家分享一下关于门店门店社群营销的实施方案和互动玩法…
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电信黑龙卡，29元长期套餐，不仅拥有高达210G流量+200分钟通话，还可以选靓号，想要的都有？这么香？两人同样推崇儒家学术，公孙弘与董仲舒，为何互相不和睦
作者：副业小杨 今日推荐黑龙江归属地神卡，俗称黑龙江星卡，29元长期套餐，不仅多达210G流量（180G全国通用+30G定向）还有200分钟通话，你以为结束了？不，激活时还可以选靓…
