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美容院拓客一直是一个十分热门的话题， 2022年统计数据，我国的美容院平均运营时长在三年以下，也就是说极大一部分美容院在两年内就会倒闭。这就是残酷的事实。我们总不能抱着老本度日。给门店注入新的客源才是一个美容院最正确的运营方向。
但美容院拓客并不就是上街卖卡，门口拉人，这样路子只会走得越来越窄。小贝今天为大家带来几条很有效的拓客方法，只要认真操作，最终3天500人也是你能够达到的效果，我们一起来看看如何操作吧。
一、 思考如何进行价值输出
我们美容院能够带来的顾客好处是什么？为什么顾客要选择我们？怎么包装和塑造美容院的价值？这些都是一个美容院运营者应该思考的问题。先来看一个假设的场景：
你花20块钱向一个老顾客购买1个意向客户的联系方式，大多数顾客会一口拒绝你。而使用线上的红包裂变可能只需要几块钱几毛钱的红包就会有大批顾客参与。究其原因可以用心理学分析为下面几个点：
1、负罪感不同
顾客认为转发一条有价值的资讯分享是一件能占便宜的好事，而选择权在顾客自己的手中。这和我们主动提出价值交换是不同的，顾客自主选择地带来的罪恶感是认为自己能够接受的。
2、等价交换
我们与顾客的价值交换有两个层面：顾客这边支付会获得超值回报、分享会获得红包奖励，美容院做好了这两个层面的价值输出，顾客参加起来自然没有任何顾虑。
3、奖励机制
红包或者礼品的发放满足了主观上人们付出就有回报的快感。完成一个交换就分享一个红包，和游戏关卡设定一样。这种刺激脑垂体不断分泌荷尔蒙会让人上瘾，二级返现给顾客更大的红包刺激，可以带来身心的愉悦感。
所以在价值输出方面我们可以采用以下的方案：
美容院为顾客提供有限付费+超值礼包+红包回馈分享一整套运营手段，详情如下：
顾客花费XX元即可，获得丰厚的美容产品礼包一个，价值XXXX元。礼包内容包括：
1、 网红XXX产品一个价值XXX元
2、店内项目3个，共计5次，价值XXX元
3、全店通用代金券XXXX元
其他两个为了长期稳住顾客到店，而代金券做到了当场立减，打破顾客最后的心理防线，最终成交。，
二、 如何启动拓客活动
拓客活动的第一波传播非常重要，怎么有效启动拓客活动？可以按照每个美容院的实际情况进行设计，这里提供以下方案：
内部激励机制：老板好友6人、美容师3人、其他2人，总计11人，每人都支付XX元。支付后享受与顾客完全相同的待遇，不但自己可以领用也可以转赠他人。
分为亲友组和专业组：
亲友组主要是老板娘夫妻二人和另外一个股东的全家。
专业组是美容院院长和美容师们。
设置了一个每天冠军奖励和最终总冠军奖励，分小组来进行竞争。
而终极大奖设定为一个1000元红包。这样就更有效地激发所有人参与的热情与积极性。
以上就是贝雅颜亲肤美容床罩为您带来的美容院很有效的拓客方法，希望各位能够把它运用到实践中去，更多实用美业知识，请继续点赞关注贝雅颜。
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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注意！流量卡的禁区并不一样，请看清楚后再下单！
大家好，我是搜卡之家，今天我又来给大家科普了！ 今天科普的内容是关于流量卡禁区！ 首先要说一下，流量卡为什么会有禁区？运营商设立禁区主要是为了应对电信诈骗和违法使用电话卡的行为，确…