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古有烽火戏诸侯，一骑红尘妃子笑，不爱江山爱美人。从古至今，爱美，是一件永恒的事情。人对美的追求是永无止境的。毕竟爱美之心人皆有之，不分种族，不分国度，不分性别。因此也打开了美业的发展道路。不过随着美容行业的快速发展，美业之间的竞争也日益激烈一片红海。
如何在行业中脱颖而出？
如何获取优质客户？
这是现在美容行业和所有实体店需要面对的难题。今天，小熙就和大家分享一下美业人员必须要懂得营销引流方式。
一、礼品、优惠券引流
很多美业一般采取免费派发礼品、优惠券的方式来吸引目标客户进店咨询或者低价销售店里的服务项目，可以让目标客户提前体验美容院的产品服务的效果，从而达到成交的目的。从这方面我们能看出顾客体验感是十分重要的，它关系到美容院的形象度、服务理念、企业理念、服务人员专业素养、服务流程、服务成效等“五感六觉”式的体验。其中，五感主要是指顾客的视感、嗅感、听感、触感、味感等，五感销售具有意想不到的效果，所以美容院可以在五感上多下功夫，结合品牌形象、文化、服务素养等将体验式营销做得更好。
二、异业联盟引流：
我们也会看到很多美业采取了异业联盟的营销方式，比如说和一些企业、银行、商业广场联合，或者是一些实体店进行商品和服务的宣传，达到吸引顾客的效果。例如实体店商家将自己周围的同等不同类的商户联合起来出一张高价值的福利卡，进行商家会员共享，从而达到为各个商家引流的目的。我们美业也可以采取这个方法和理发店、家具店、蛋糕店或者商场这类的商户进行合作，互相宣传，会员共享，达到合作共赢的目的。
三、会员推荐式营销
很多美业都会推出办卡、办会员这个服务，通过一些次数优惠或者满减等方式来满足顾客一个划算的消费心理，达到一个锁客的目的。但是在此之前，店家必须要做的就是树立好自身的形象，必须把产品服务打造到极致，能让消费者心甘情愿的办卡消费，之后便可以采取一些优惠活动，或者子母卡的促销方式，让老会员推荐新客户来获得新的消费会员。比如还有一些其他的营销引流方法：品牌推广、网络宣传、女性会议沙龙、开设线上线下美容课程、组织皮肤检测公益活动等等。有客户才是目的，带队到店，专家坐诊，总有一款适合的服务能满足客户的需求，所以解决顾客来源难题，一切就迎刃而解。
如今，信息时代人手一台手机，微营销遍地生花，微信让我们拉近了彼此的距离，它最大的功能是服务和沟通。而美容院又恰好是以服务为主，所以，美容院可以很好的利用微信公众平台营销、为顾客提供更便捷的了解和购买，为美容院的销售增添色彩。营销只是手段和过程，留着客人才是最终的目的。一个成熟的美容院必须树立好自身的形象，制定好公司规章制度，提升员工专业素质，以人为本，诚实守信。这样才能真正留住顾客。因为产品本身就是一个非常好的引流渠道。
有机会为大家分享详细的引流方案，有什么可以随时咨询我哦！
领取最新办卡资费，添加 微信：sjzqb888 备注：办卡！
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