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当前，互联网发展是各大行业的必然趋势，女装实体店想要在现在的环境下生产发展起来，就必须顺应时代潮流，跟着时代的脚步前进。
通过互联网营销推广开辟线上市场，从庞大的互联网流量中拦截并转化一些有价值的流量，从而扩大实体店的客户规模，提高女装产品的销售量。那么，现在，线下女装实体店该如何进行网络营销推广呢？
一、市场定位
在做网络营销推广前，必须对女装实体店铺要做市场定位，确定消费群体，整理出这类群体的某些特性，她们有哪些需求，如何满足她们的需求。如果，客户目标群体是本地的，那么，在做网络营销推广的时候，女装实体店就做本地行业长尾关键词即可，这种流量既精准并且转化率又高。
二、独特卖点
实体店网络推广需要结合自己的产品特性，找出自己特色卖点是什么，与同行相比，客户为什么要选择你而不选择竞争对手，能提供哪些服务好处，同时也是竞争对手所做不到的或还没有提供的，并且还需要这个卖点对客户来说很具吸引力，列举出好几个有优势的卖点去吸引消费者。
接下来就是通过独特的卖点进行一系列的软文编写，软文发布传播，亦可以通过本地微信公众号发布产品广告，打造产品亮点，让更多的潜在客户了解实体店的女性服装，只要实体店亮点足够吸引人。
三、布局互联网
如果女装实体店想要通过互联网吸引客户，就必须想方设法让自己的客户群体能在网络上找到自己品牌或产品的信息，下面就这个问题徐国祥分享几种网络推广方法，让潜在客户了解女装实体店的具体信息，促进合作。
1、搜索引擎优化：当大多数人需要搜索信息时，大部分人喜欢使用搜索引擎搜索相关关键词，以找到需要的信息。然后，如果实体店想让有需要的人看到自己的信息，就可以通过优化搜索引擎的排名，进行被动排水。
2、微信公众号：如果企业网络营销标准网站，那么实体店标准是微信公众号，公众号在实体店排水中起着非常重要的作用，也能很好地管理客户，对于公众号延伸的方式有很多，如：朋友圈广告、微信小程序、互动游戏营销等。
3、朋友圈广告推广：微信广告可以准确定位年龄、性别和最近的购物消费，所以文案的曝光转化率会特别高，特别是在做活动时，不仅可以提高知名度，还可以吸引顾客到商店消费。
●企叮咚商场50%产品低至一折采购，还有50%产品1-５折以内，保证全网低价起购;
●所有产品都保证正品，我们和厂家签合同保证假一赔三；
●所有产品都是严格执行国家三包政策；
●而且80%产品是京东、苏宁易购在售商品，产品全网比价；
●产品品类众多，有食品酒水、母婴用品、美妆护肤、家居百货、箱包装饰、汽车用品、户外用品、家用电器、保健品、数码办公、高科技产品等等；
●经过超70多万+商家验证的营销十大落地步骤，十八般营销兵器课程，零成本营销体系。
礼品采购 就上企叮咚
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可点击“合作联系-表单-金数据”了解详情！
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近期，在投放千川短视频引流到直播间时总结的一些经验。投的是功效品，只投短视频引流到直播间，不投直投的，直播间是纯付费直播间，单品多SKU。 1、一个素材建一条定向不限智能放量的成交…
