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保健品的销售采取什么方式才是正确的？深圳市三人行管理咨询有限公司首席咨询李桉华老师认为，首先品质好的东西，是不愁销售渠道和销售方式方法的！俗话说得好酒香不怕巷子深，高品质产品的销售靠的是过硬的优良口碑，而不仅仅是打广告或喊嗓子，如果你的保健品是经得起市场考究、消费者的认可那你的产品自然是受众的不用采取销售方法都可以鹤立鸡群。
保健品一直以来就是臭名远扬，原因就是本身品质就差不过关还四处造谣生事，运用各种手法、途径、甚至恶劣手段、不正当竞争、虚假吹捧打广告。老干妈人家做过广告吗？
想过销路吗？但是老干妈就凭着良心，以高口碑、高品质走进了千家万户，谁没买过谁没吃过，名望可以说无人不晓。而且悄无声息地走向了世界，品牌价值体现得淋漓尽致。
保健品本身就是一个虚无其有的东西，根本就没有核心价值，你说吃了它和没吃它有什么区别，药品还有个特性能治病，维生素之类的吃了也有单方面补充机能作用。
而你保健品是个什么东东，既不是药品又不是维生素一样功能性强大的补品，四不像的个新型产物。顾名思义充其量就是个保健，但却又不是很有效果。
如何正确有效地提高保健品销售方式方法，首先要做好质量，保障品质无问题，提升产品特性与特点，有了足够的品质保障就可以信心百倍顺理成章的去投放市场和专卖机构，卖场、超市、医药门店均可大面积可铺货、上架。市场认可需要时间如果你的产品质量没有问题，可以相应搞现场促销活动。
完全可以试吃，快速提升知名度，树立口碑也是水到渠成的事，销量自然会在预算期内稳步增长。所谓保健品即是起辅助作用的一个产品，而不能当成药品。
保健品在销售过程中必须要有一定的保健效果，客户能口杯相传一变二，二变四的裂变法是最有效的营销方法。那么怎么才能让客户能帮我们宣传产品呢！
左一：著名品牌营销专家 李桉华老师 左二：著名咨询专家 许元德老师 右一：著名咨询专家 王海兵老师
1、首先保健品质量上一定要过硬，大家好才是真的好。
2、打造一句接地气易记易读的广告词。
3、利用杠标作用借在同行业做的第一品牌的力量来打造自身品牌，如蒙牛当的广告是这样的（蒙牛乳业，向伊利学习，创内蒙古乳业第二品牌）完美借力。
4、要有体验装，好产品不怕客户体验，只有客户体验后感觉产品可以，这样客户才能接受。当客户认同后就自然而然的口杯相传。客户的一句顶业务员的一百句。
5、也可借助名人效应或强关系来推广，这样更有信任感。
6、可利用多平台媒体做品牌形像树立，不要刻意推销产品，当消费者潜意识里有你这款产品的时候，那说明交易即要开始了。
所以针对保健品个人感觉，质量才是王道。质量不行体验不好神仙都救不了。
总的来说现在产品本身需要有高品质，才能有勇气部署销售战略规划，质量不过关既是到了消费者手里，也将是丢垃圾一般丢弃。没有了口碑就等于被市场扼杀了，再好的销售方式方法也拯救不了了！
以上内容希望能够帮到您，感恩生命中的每一次遇见。信任源于关注，如果您信任我们，请关注我们。
德不配位，必有灾殃。德行天下，以信而致远。最后，著名品牌营销专家，曾服务于世界顶尖咨询公司，现深圳市三人行管理咨询有限公司首席咨询李桉华老师，送出迅速成交法的16字箴言：调整频道、投其所好、了解需求、送上解药。这16个字箴言非常重要，悟是缘分是根本，愿您在定向精准营销这条路上，越走越宽越走越远，最终实现诚信式迅速成交。
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