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教育行业获客成本高、转化周期长；中小教育机构难以用太多的资源来做推广；总体下来有以下几种可使用的免费推广渠道。
一、通过网站SEO免费获取精准客户
让消费者通过搜索引擎主动找院校。
分析院校自身的优势，对比竞品所做的网站SEO布局，锁定差异化的教育行业关键词来做SEO优化；这种网站推广方案时间周期较长，但是能带来长期且稳定的客户流量。
教育行业网站SEO免费推广
二、通过自媒体免费推广品牌
让教学内容成为院校的品牌竞争力。
教育行业是以教学内容为主，消费者更看重的是老师授课品质；可以利用短视频形式展示教学环境、教学内容等吸引消费者，在视频结尾处加上品宣内容，如：网站推广所做的关键词，百度搜索“雅思考试”获取更多考试相关信息等，把消费者引流到网站推广页面。
教育行业自媒体免费推广
三、通过问答平台解决消费者困惑成交客户
让问答平台成为院校的免费推广渠道。
知乎等问答平台发布的高质量内容容易被搜索引擎收录，因为平台权重高一般排名比较靠前；利用知乎、百度知道、悟空问答等平台做推广不仅能够稳定获客，且转化率较高，直接降低院校招生成本；可以专门做一些消费者不得不关注的问题，如：“2022年雅思报名时间是？”，为了提高内容权重可以注册些小号自问自答，发布的内容中可以插入一些包含推广网站信息的图片。
教育行业知乎免费推广
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收入低又迷茫，请好好了解一下这些副业
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