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飞凡造型位于湖北孝感,成立于2016年07月26日,是一家专注年轻潮流的时尚美发店。
作为一家美发店,拓客永远是需要做的事情,而谈到拓客,地推就是一件绕不开的事情,那么接下来,分享一下他们用伊智软件营销功能和线下地推结合的拓客玩法。
地推是一种成效很高的营销模式,适合在街面、超市,公园等人口密集的地方进行促销宣传,这种与顾客面对面交流的形式,成交率高,反馈迅速。
飞凡造型在地推时结合伊智软件内置的营销功能,将大量客户引流到线上店铺,并通过线上活动锁定客户,增强到店率。
1.使用首单体验价,降低客户体验门槛,为门店引流
用单次的服务/产品伴随低价的方式来吸引顾客到店,因为单次既可以打消顾客的后顾之忧,又可以让商家降低拉新的成本,通常的体验价选品以门店王牌、低消高频率的项目为主。
2.员工在就近的商圈和社区,通过线下发券的方式,引导顾客线上下单
在地推传单/优惠券上印有线上小程序码,给路人发券口设计的优惠券一定要非常有吸引力(风格、折扣)
3.将门店热卖品项、网红产品通过现场抽奖
获得更多线上浏览量活动前期,记得踩点看一下客流,方便来进行地推转化率的统计分析。
地推的抽奖奖品丰富,可以吸引住人流是一个方面,而更重要的是顾客参与抽奖的条件,通过设置条件把线下流量引至线上,便于后期的持续跟进。
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