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随着网络的快速发展，社交电商也发展的风生水起，小程序商城也越来越成熟，很多人都想利用这个机会赚钱，随着各大巨头的入场，小程序商城竞争更加激烈，而要想在这庞大的电商队伍里脱颖而出，就需要花费更多的心思去拓宽渠道，获取更多的客户，这是发展小程序商城最关键之处，那么，小程序商城该如何有效拓宽客源渠道，有哪些方法呢？今天一起来简单了解下。
1、公众号+小程序推广
商家可以将小程序商城关联公众号，通过优质的内容营销(如分享健身干货和简单教程、新品发布宣传等)，去吸引沉淀转化更多用户，当客户关注您的公众号时，就能看到相关小程序的引流推广，感兴趣的自然会点击进入到小程序内。或者以小程序卡片形式，在推文内部插入小程序卡片。以图文结合的方式推广，感兴趣的朋友，可以长按小程序码识别进入。
2、线上小程序+线下实体联动互通
产品和服务是所有行业的核心，对于有实体店的商家来说，完全可以利用小程序创造延伸更多服务场景，让线上线下不仅推广联动起来，更能达到服务互通，形成双向引流和订单转化，提高用户体验感。
3、平台免费渠道
在小程序商城后台，开通“附近的小程序”，设置门店地理位置，小程序自动展现给周边 5km 内的微信用户，所有符合条件的小程序能在“附近的小程序”获得免费曝光，且一个小程序能添加10个地理位置。
4、拼团、砍价活动推广
利用小程序商城提供的拼团、砍价等工具，策划营销活动，好友间分享传播形成裂变，快速拉新增粉，轻松获取新客。
5、新/自媒体内容推广(付费)
可借助KOL的粉丝号召力推广小程序，通过优质的软文广告或硬广，将小程序投放到微信及其他的新媒体平台。目前很多10万+自媒体都有明确的投稿标价。
6、分销裂变新用户
在小程序推广前期，用户基础比较薄弱的情况下，也可以采用分销模式进行拉新转化。通俗来讲，分销就是通过现有的员工和老用户帮我们商家介绍新用户过来，在小程序上完成下单转化。小程序分销，需要设置佣金激励机制，才能吸引老用户帮你介绍。商家在小程序商城后台就可以直接设置分销规则，分销员邀请奖励和佣金奖励，然后招募分销员。
7、朋友圈+社群推广
小程序背靠微信的生态圈，朋友圈和社群推广也是小程序推广方式之一。商家可以在朋友圈分享小程序码或者商品分享海报，吸引熟人客户，然后鼓励熟人介绍熟人，来进行引流。也可以把用户都加入会员群，不定期发放福利去吸引用户续费复购拉新。
8、小程序广告(付费)
如果企业有预算的话可以考虑开通小程序广告主，由流量主自定义的展现场景，根据各自小程序的特点，灵活设置展现页面与位置，如文章页 、详情页、信息流。还可以投放朋友圈广告。
以上就是总结的小程序商城拓宽客源途径，总之，要想经营好一家店铺，不仅需要拓宽客源途径更需要你投入更多的耐心和用心，不断注入新的元素，提高自身的服务水平和产品质量，这样才能得到顾客的信任，让你的小程序商城长期发展下去。
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